Associate Director, US HCP Marketing - Migraine

As a member of the BOTOX® Therapeutic Marketing team, the Associate Director will be responsible for building and executing health care provider marketing plans for a new indication launch for BOTOX®. Key responsibilities include brand strategy, annual brand planning, forecasting, HCP segmentation, market research, HCP digital ecosystems, non-personal promotion, tactical plan execution and sales force alignment.

The Associate Director will engage and collaborate with a broad cross-functional team including expert physicians and advocacy organizations and partners such as media and creative agencies.  Additional internal partners include regulatory, legal, public affairs, managed care, and medical teams. Close partnership with the direct to consumer (DTC) marketing team and associated BOTOX® Therapeutic indication teams is also required.

The Associate Director must demonstrate the ability to influence and lead cross-functionally to ensure all elements of professional marketing are rooted in strategy and consistent across all touchpoints. Critical to the role will be exceptional leadership abilities, modern marketing acumen and ability to develop strong relationships. The candidate must demonstrate effective skills in leading people and projects, and the ability to deliver quality performance in a dynamic, fast-paced environment.

Specific responsibilities:

• Develop HCP marketing programs and collaborate with cross functional team members to ensure consistency and flawless launch execution across all relevant channels

• Lead in the development of annual brand planning, including business objectives, strategies and translation of strategies to marketing programs and campaigns

• Developing product positioning (key claims, benefits); conduct market research to inform positioning and support recommendations

• Collaborate with agencies to develop creative content and messaging

• Lead the implementation of marketing programs from concept to execution, driving collaboration among internal and external partners

• Develop effective working relationships with Regulatory, Legal, Medical and Compliance counterparts to ensure all creative meet requirements

• Participate in market research and integrate insights into tactical execution

• Develop and manage overall professional budget

 

Qualifications

• Bachelors degree in related field required, MBA or related Master’s Degree preferred
•  Marketing/brand management experience executing marketing campaigns, preferably in pharma marketing
• Success in launching new brands, indications, or commercial programs in a lead role

• Exceptional leadership skills and marketing savvy; Agency Management experience preferred

• Strong analytical skills, forecasting experience

•  Strong creative and conceptual thinking skills

•  Solid business acumen, and ability to translate business and brand strategy into marketing programs

•  Strong written and interpersonal skills with an ability to effectively communicate and collaborate with various levels/grades within the organization including senior leadership

•  Experience driving market research

•  Proven digital marketing prowess

•  Strong budget management experience

•  Flexible, agile and able to navigate fast-changing environment

Applicable to California Applicants Only 

The below range is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California. This range may be modified in the future. 

The salary range for this role is posted below 

This job is eligible to participate in our short-term incentive program 

This job is eligible to participate in our long-term incentive programs 

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. 

 

 

AbbVie is an equal opportunity employer including disability/vets. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran or active duty wartime or campaign badge veteran or a person’s relationship or association with a protected veteran, including spouses and other family members, or any other protected group status. We will take affirmative action to employ and advance in employment qualified minorities, women, individuals with a disability, disabled veterans, recently separated veterans, Armed Forces service medal veterans or active-duty wartime or campaign badge veterans. The Affirmative Action Plan is available for viewing in the Human Resources office during regular business hours.