Associate Director - Consumer & Patient Marketing - Ophthalmology

Associate Director, Consumer and Patient Marketing – Ophthalmology

Known for its scientific and operational excellence, Regeneron is a leading science-based biopharmaceutical company that discovers, invents, develops, manufactures, and commercializes medicines for the treatment of serious medical conditions. Regeneron markets medicines for eye diseases, hypercholesterolemia, oncology, immunology, and rare inflammatory conditions as well as having product candidates in development in other areas of high unmet medical need.

Position Summary: Associate Director, Consumer and Patient Marketing, Ophthalmology

The Associate Director, Marketing will contribute to the financial success of EYLEA® (aflibercept) Injection and the aflibercept franchise.  Main area of responsibility will be to implement and manage key elements of the U.S. Consumer Marketing plan, ultimately to drive demand for EYLEA and aflibercept in an increasingly competitive market and help launch a major new product. 

Specifically, this will include campaign implementation, digital and social media marketing execution, patient engagement tool/material development, patient education plan development and implementation, agency collaboration, materials and inventory management, budget management, management of review materials schedule and process.

A Typical Day Might Look Like This:

• Implementation of consumer initiatives and tactical plans for the launch of a new product

• Driving digital strategy and optimizing performance of digital and social media programs

• Contributing to and implementing consumer strategy, communications planning and tactical plan

• Developing innovative digital and social media programs that accelerate brand awareness and action

• Driving selection of patient ambassadors and developing patient testimonials and videos

• Implementing targeted communication programs

• Representing promotional tactics for medical, legal, and regulatory team reviews and ensuring final deliverables are accurate and compliant.

• Working closely with the cross functional marketing team

• Managing budgets and closely monitoring performance, ensuring cost effective delivery of all programs while tracking and monitoring KPIs

• Developing and managing patient education and engagement tools and materials- and related promotion through personal and digital distribution channels

If This Looks Like You:

• Demonstrated competency in managing consumer/patient marketing programs

• Demonstrated digital and social marketing experience

• Demonstrated ability to work effectively, efficiently, and collaboratively with team members and across departments to develop and execute programs and materials

• Demonstrated competency in agency management and budget management

• Proven ability to work within regulatory, legal, and compliance guidelines

• Demonstrated project management skills

To be considered you must have a Bachelor's Degree, MBA a plus. Demonstrated experience in marketing of biologics preferred. The ideal candidate must have 8+ years of progressive marketing experience including at least 5 years in the Consumer space in pharmaceutical marketing. Demonstrated digital marketing experience. Demonstrated Consumer marketing competencies in the pharmaceutical/biotech areas. Prior U.S. launch experience a plus. Strong interpersonal & presentation skills. Ability to communicate with all levels of the organization. Must be willing to travel 10-20% (including weekend travel as needed). This is an office-based role, and the expectation will be to work in the office 3-days a week.

Does this sound like you? Apply now to take your first steps toward living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits including health and wellness programs, fitness centers and equity awards, annual bonuses, and paid time off for eligible employees at all levels!

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application process. Please contact us to discuss any accommodations you think you may need.

The salary ranges provided are shown in accordance with U.S. law and apply to U.S. based positions, where the hired candidate will be located in the U.S. If you are outside the U.S, please speak with your recruiter about salaries and benefits in your location.

Does this sound like you? Apply now to take your first steps toward living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits including health and wellness programs, fitness centers and equity awards, annual bonuses, and paid time off for eligible employees at all levels!

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application process. Please contact us to discuss any accommodations you think you may need.

The salary ranges provided are shown in accordance with U.S. law and apply to U.S. based positions, where the hired candidate will be located in the U.S. If you are outside the U.S, please speak with your recruiter about salaries and benefits in your location.

Salary Range (annually)

$148,100.00 - $241,700.00