Associate Director Marketing - Oncology

Job Description:

The Associate Director, Omnichannel Marketing-HCP Oncology is responsible for the tactical execution of HCP personal and non-personal promotion deliverables required to drive the overall U.S. LIBTAYO HCP strategy for the NSCLC indication.

This position will report directly into the Director, US HCP LIBTAYO Marketing. The Associate Director, Omnichannel Marketing-HCP Oncology will work collaboratively across the LIBTAYO Franchise Team, internal cross-functional colleagues, and external agency partners to ensure alignment and drive optimal integration and execution of personal and non-personal initiatives.

A Typical Day Might Look Like the Following:

Promotional

• Contribute to the creation and implementation of US HCP marketing strategy, messaging, tactics and budget allocation
• Lead the development and execution of innovative HCP tactics and initiatives to support patient initiation, patient management and create brand loyalty
• Deliver multi-channel HCP engagement plan and promotional platforms and identifying optimized marketing mix
• Identify appropriate key performance indicators for HCP engagement, and measure & monitor performance analysis
• Leading development and execution of marketing materials, through promotional review committee approval, to support physician personal and non-personal promotion
• Developing and maintaining strong collaborative relationships with cross functional areas and internal strategic partners (i.e., Field Sales, Training,  Promotional Review Committee, Medical, Regulatory, Clinical, Legal, Compliance, Market Access etc.)
• Managing agency partners, project timelines and budgets
• Manages all personal and non-personal promotional activity (digital, print, and 3rd party custom programs) for the NSCLC indication for LIBTAYO in the US
• Identifies and executes innovative digital opportunities to enhance channel mix, link our personal promotion channels to our non-personal promotion channels, and deliver on brand strategic imperatives

Operational

• Prioritizes and manages review of personal and non-personal promotional materials in RC
• Assists in planning & participates in relevant Brand Team Meetings
• Partners with analytics team and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis
• Responsible for the inventory management of promotional materials
• Ensures that the marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with corporate guidance and all regulatory, legal, ethical guidelines

Budgeting

• Works cross functionally to create, manage and track budget to ensure operating within the approved budget and phasing

Agency

• Leads day to day operational management of relevant agency partnerships

This Position May be for you if:

• Prior digital and omnichannel marketing experience in the pharmaceutical industry
• Prior pharmaceutical sales experience preferred
• Working understanding of media planning and buying
• Strong analytical skills for ease of tracking and communicating metrics
• Ability to communicate HCP engagement levels and overall project results to management and cross-functional partners
• Strong project and process skills with attention to detail
• Must be proactive and able to prioritize
• Must be able to operate in high paced launch environment
• Good interpersonal skills both internally & externally

Minimum Years of Experience:

• 5+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning required
• 2-4 years pharmaceutical digital marketing experience required
• Launch experience a plus
• Prior pharmaceutical sales experience a plus
• Oncology experience a plus

Does this sound like you? Apply now to take your first steps toward living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits including health and wellness programs, fitness centers and equity awards, annual bonuses, and paid time off for eligible employees at all levels!

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application process. Please contact us to discuss any accommodations you think you may need.

The salary ranges provided are shown in accordance with U.S. law and apply to U.S. based positions, where the hired candidate will be located in the U.S. If you are outside the U.S, please speak with your recruiter about salaries and benefits in your location.

Salary Range (annually)

$148,100.00 - $241,700.00