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Manager, CRM Brand Lead

Lake County, Illinois
Start date
May 19, 2023

Job Details

Purpose Statement:

The Manager, Consumer CRM Brand Lead is part of the AbbVie Digital Lab team (part of Commercial Analytics & Operations (CA&O) organization) and will be responsible for playing an integral part of the Consumer CRM team to drive execution and delivery of CRM projects across the consumer commercial brands on AbbVie’s Digital Marketing Platform.


The Consumer CRM Brand Lead is responsible for a key franchise group and leads consumer brand team email initiatives, supporting cross functional team members and agency partners to align and execute on email, SMS, and direct mail campaigns.  This role will focus on tactical execution of the campaign roadmap through its entire lifecycle to increase performance and efficiency.


This role will provide leadership and support for prospect marketing initiatives leading:

  • CRM/Digital channel subject matter expertise and best in class operations
  • Leading implementation success for campaign and optimization initiatives
  • Championing and sharing with teams the key capabilities and use cases that can be supported by the internal system
  • Evolving the consumer marketing automation platform with new capability rollout, establishing ways of working, best practices, foundational set up, operating models and implementing prioritized use cases
  • Delivering consistent enterprise usable standard ways of working, including CRM delivery frameworks and tools for use
  • Working with CRM Operations leadership – to ensure compliance needs, industry impacts to marketing programs and vendor management are supported


Major Responsibilities:

List up to 10 main responsibilities for the job. Include information about the accountability and scope.

  • Successful delivery of email campaigns to drive brand awareness and patient adherence across customer segments and geographies based on strategies developed by omni—channel CX Planners leveraging these modern platforms.
  • Iterates on email campaigns based on experimentation and testing
  • Collaborates with CX omni channel planners to ensure email campaigns are meeting goals and benchmarks of strategy and plans
  • Salesforce Marketing Cloud and Email subject matter & solutions expert
  • Ensure projects are delivered on time & budget
  • Develop business value assessments and process blueprints showing as-is and the improved to-be end state
  • Manage external consulting partners
  • Develops expertise across email campaign technology and audience analytics and maintains awareness of trends and tactics to drive updates to omni-channel strategy and execution plans
  • Manage and optimize the campaign development process and life cycle from inception to activation
  • Maintain a pulse of campaign operations to ensure campaigns are delivering as intended and working with the CX operations team
  • Enable new processes that create efficiency and agility and guide marketers and agencies in new ways of working.
  • User advocate- understands mental models and what motivates actions of the users.   Sketch Artist- ability to accurately convey his or her vision through creative mediums




  • Ability to work and lead independently initiatives without day-to-day supervision
  • Strong presentation skills to present complex concepts to non-technical audiences
  • Able to prioritize & gracefully manage competing priorities to ensure deadlines are met.
  • Collaborative nature and ability to influence and guide cross-functional stakeholders.
  • Exceptional functional knowledge and expertise on digital marketing platforms.
    • e.g. CRM, email marketing best practices, marketing cloud technology
  • Acumen for how digital agencies operate: scope of work process/mgmt., timelines
  • Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
  • Excellent verbal and written communication skills.
  • Attention to detail and follow-through on execution.
  • Strong project management abilities and critical work tool experience.
    • e.g. Excel, Visio, MS Project, PowerPoint

Key AbbVie Leadership Competencies:

  • Positive “all for one” approach to team deliverables and priorities.
  • Builds strong relationships to enable higher performance.
  • Learns, fast, grasps the “essence” and can change course quickly where indicated.
  • Raises the bar and is never satisfied with the status quo.
  • Creates a learning environment and open to suggestions.
  • Embraces the ideas of others, nurtures innovation and manages innovation to reality

This role may be hired at various grade levels depending on experience of the candidate


AbbVie is an equal opportunity employer including disability/vets. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran or active duty wartime or campaign badge veteran or a person’s relationship or association with a protected veteran, including spouses and other family members, or any other protected group status. We will take affirmative action to employ and advance in employment qualified minorities, women, individuals with a disability, disabled veterans, recently separated veterans, Armed Forces service medal veterans or active-duty wartime or campaign badge veterans. The Affirmative Action Plan is available for viewing in the Human Resources office during regular business hours.


AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.

Stock Symbol: ABBV

Stock Exchange: NYSE

Find Us
1 North Waukegan Road
North Chicago

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