Product Manager – Customer Marketing
- Employer
- AbbVie
- Location
- Irvine, California
- Start date
- May 13, 2023
View more
- Discipline
- Marketing, Market Research/Customer Experience, Product Development/Management
- Required Education
- Bachelors Degree
- Position Type
- Full time
- Hotbed
- Biotech Beach, Best Places to Work
Job Details
Position Overview
Under direct supervision the Product Manager – Customer Marketing will assist the BOTOX® Cosmetic, JUVEDERM® , KYBELLA® SkinMedica®, DiamondGlow® & Latisse® marketing teams with the development and execution of programs, tools and tactics to drive the injectable and skincare brands forward.
Responsible for tracking the progress, performance and feedback on programs and initiatives involving the injectable and skincare brands and provide updates to stakeholders as needed.
Main Areas of Responsibility
- Develop performance tools to monitor brand utilization metrics, in-market performance metrics, and effectiveness of key programs and initiatives, field utilization materials and report back progress to brand stakeholders.
- Manages all brand collateral access (Brandbox/ ML), inventory (TIM) , utilization and shipping with internal and external partners
- Oversee agency partners on job tracking progress before, during and after MLRC submission.
- Leads tradeshow brand implementation strategy, material management, and works customer marketing brand leaders, and other stakeholders to ensure injectable and skincare brands are appropriately represented at society meetings
- Manages sample utilization and distribution process across all brands.
- Coordinates field call logistics and execution, including monthly marketing updates, field ad board calls and live engagements.
- Manages internal monitoring programs (Brand Protection & Groupon)
- Coordinates HCP engagements for the brand team to include contracting.
- Supports Inside Sales Team & New Account programs (new account kit)
- HCP Website Management
- Promotions management
- Monitoring inventory/supply
- Promotional sales reporting
- Coordinating supply chain / internal stakeholder activities necessary to brand promotions.
- Triage field communication during live promotion periods
- Serve as day-to-day marketing point-of-contact for the sales team on specific initiatives, promotions, and programs.
Additional duties may include:
- Develop close working relationship with Facial/Skincare Brand Teams, global marketing services, consumer marketing, analytics, sales team, tradeshows, Inside Sales, Data Labs, sales training and HCP Loyalty.
- Track and analyze expenditures of specific initiatives and work with brand leaders to ensure adherence to approved budget and generates PO’s when appropriate.
- Work directly with brand leaders, collaborate with internal departments, external customers, and agencies, to achieve objectives. Provide regular feedback to brand teams regarding project status, as well as other critical issues that affect goal achievement.
- Provide regular feedback to brand teams regarding project status, as well as other critical issues that affect goal achievement.
- Proactively identify bottlenecks/blockers, advise on escalation management, and anticipate tradeoffs, as needed
- Work alongside consumer brand team lead to pull through consumer content into practices.
- Attend relevant industry meetings, conferences, and field sales meetings.
- Support company goals and objectives, policies and procedures, Good Manufacturing Practices, and regulatory requirements.
- Facilitate and schedule team events and cross functional team meetings.
- Other marketing duties and responsibilities as assigned.
Requirements
The following listed requirements need to be met at a minimum level to be considered for the job:
- Bachelor’s degree in a related field and minimum of 3 years of progressively more responsible professional experience in product/marketing management, and/or field sales in the medical device or medical aesthetics space
- Excellent track record of success, working with minimal supervision to meet project objectives and manage multiple tasks simultaneously.
Preferred Skills/Qualification
The below skills are attributes that may not be mandatory but are desired in the ideal candidate.
- Understanding of digital marketing and SFDC
- Experience in the aesthetic industry
- Strong creative and conceptual thinking skills
- Strong organization skills
- Analytical skills
- Strong communication skills, both verbal and written
- Work with complex multi-faceted matrixed organization and a cross-functional environment
- Manage and prioritize workload, multi-task and manage a diverse mix of issues, responsibilities and challenges.
- Demonstrate and analytical expertise while able to articulate concepts and ideas.
Education
- BS/BA in business or a life science related field is preferred.
AbbVie is an equal opportunity employer including disability/vets. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran or active duty wartime or campaign badge veteran or a person’s relationship or association with a protected veteran, including spouses and other family members, or any other protected group status. We will take affirmative action to employ and advance in employment qualified minorities, women, individuals with a disability, disabled veterans, recently separated veterans, Armed Forces service medal veterans or active-duty wartime or campaign badge veterans. The Affirmative Action Plan is available for viewing in the Human Resources office during regular business hours.
Company
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.
Stock Symbol: ABBV
Stock Exchange: NYSE
- Website
- http://www.abbvie.com/
- Phone
- 1-800-255-5162
- Location
-
1 North Waukegan Road
North Chicago
Illinois
60064
US
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