Director, Marketing- New Oncology Brand Launch

Preferred Location:  Lake County, Illinois

Secondary Location:   Madison, NJ, San Francisco Ca, Irvine Ca.

The Director, Marketing- New Oncology Branch Launch serves as the subject matter expert for the Brand Team to optimize new product launches. Lead strategic planning and development of key marketing pillars such as brand story, positioning, segmentation, creative development, and messaging. Spearhead all marketing initiatives from strategic development, with global and new product planning (upstream marketing) to full go-to-market strategy development including appropriate approval process.

The candidate must be able to operate in a fast-paced organization, with high expectations and accountability on quality of deliverables in partnership with internal and external stakeholders to achieve financial objectives. Develop and maintain strong working relationships with cross-functional partners to drive business results in a compelling, effective, and timely way. This is an excellent opportunity for an experienced marketer seeking to join a high performing team committed to making a difference for patients, winning as a team and a desire to accelerate career advance upon success in the role.

Key responsibilities include:

• Responsible for developing and managing designated marketing strategy for a launch brand in the US oncology organization including brand and companion diagnostic HCP strategy.
• Work in a team-based environment assisting in the development of strategies and leading implementation of tactics to maximize sales, market share and profitability for new indications and/or molecules.
• Lead, inspire and develop a team of Marketing Managers to become a high-performance brand team and oversight for field-based organization calling on laboratories.
• Lead development and execution of multiple marketing projects in a timely manner.
• Operate quickly and decisively in a fast-paced, matrixed, and demanding launch environment.
• Responsible for working closely with medical affairs, market access, market research, sales, and HEOR to ensure execution of one vision for the brand commercially
• Direct reporting relationship to the Sr. Marketing Director, US Oncology

Strategy

• Actively engaged in the development of the launch strategy including gap analysis, market research plan and strategic brand plan.
• Understand trends in the oncology marketplace using patient and data driven strategic insights to apply on an on-going basis to the marketing plan.
• Partner with cross-functional teams to develop product positioning and branding.

Tactical Management & Execution

• Lead or support the development of the strategic business plan and the organization and synthesis of the tactical plan, including appropriate representation of all stakeholders.
• Manage strategy and project development of tactics that drive consideration of preferred use of AbbVie oncology products within approved indications.
• Evaluate the effectiveness of strategies and tactics through measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
• Work with internal and external cross-functional groups (Legal, Regulatory, Medical, Project Management, Sales Training, Consumer Marketing, Market Analytics and Business Insights) and external (Ad Agency, Digital Agency) to insure integration and consistency of professional business strategies and regulatory compliance of promotional materials.
• Master and be responsible for all core marketing responsibilities and business processes.

Financial Management

• Manages P&L responsibilities for brand related to preparation of and management of annual brand budget.

Desired Qualifications:

• Experience in oncology products that require a companion diagnostic.
• New product launch experience
• Experience managing marketing teams
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products
• Experience working with and managing multiple external agencies including advertising, digital, external, and internal partners.
• Demonstrated understanding of principles of market research to draw valid conclusions.

AbbVie is an equal opportunity employer including disability/vets. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran or active duty wartime or campaign badge veteran or a person’s relationship or association with a protected veteran, including spouses and other family members, or any other protected group status. We will take affirmative action to employ and advance in employment qualified minorities, women, individuals with a disability, disabled veterans, recently separated veterans, Armed Forces service medal veterans or active-duty wartime or campaign badge veterans. The Affirmative Action Plan is available for viewing in the Human Resources office during regular business hours.