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Brand Marketing Lead - CRC

Boston, Massachusetts
Start date
Mar 29, 2023

Job Details

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Job Description

About the role:

As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you'll build a career grounded in purpose and be empowered to deliver your best. As part of the US Marketing Organization you will report to the US CRC Franchise Marketing Head, and work with a cross-functional team to deliver a world-class launch for our lead CRC asset.

How you will contribute:
  • Develops brand related marketing tactical plans and budget for existing indication

  • Ensures strong execution of all promotional initiatives/programs to support the brand’s critical success factors (CSFs)

  • Identifies strategic market opportunities and makes recommendations to enhance market potential and brand penetration

  • Oversees execution of all related in-line tactics for the brand

  • Leads and manages a brand team focused on brand plan tactical execution

  • Supervises the development of the speaker program, advisory board plan, congress plan, media plan, personal promotion and non-personal promotion

  • Assesses competitive market dynamics and prepares scenario plans for key competitive events.

  • Gains alignment with sales management, legal, regulatory, medical affairs, patient value and access, and analytics – market research to ensure appropriate understanding and implementation of the brand strategy

  • Develops and manages professional key opinion leader (KOL) relationships and contacts with healthcare professionals (HCPs) in academic and community setting

  • Works closely with all sales force counterparts and gains insights for sales force needs

  • Provides strategic direction to the analytics – market research team for any needs of the brand; assists in developing both qualitative and quantitative research studies

  • Manages timelines and budgets in accordance with brand plan

  • Responsible for directing and monitoring all third party contractors and vendors

Minimum Requirements/Qualifications:
  • Demonstrates enthusiasm, strong initiative, and high sense of urgency

  • Bachelor's Degree

  • Minimum of 7 years relevant experience in oncology and/or specialty pharmaceutical/biotechnology and/or life sciences marketing, new product planning/commercial development, brand strategy development and execution

  • Oncology or specialty pharmaceutical/biotechnology marketing experience

  • Expertise in developing and executing compelling, succinct, and relevant and consistent promotional messaging for the brand and appropriate for the target audience

  • Coordinate across the cross-functional brand team in compliant manner to ensure integrity of brand messaging

  • Experience in supporting and developing long range brand plans, budgets and forecasts

  • Experience managing congress and conference related marketing activities

  • Experience managing web/media activities; demonstrated ability deploying innovative print and digital media

  • Experience in working closely with all sales force counterparts and gaining insights for sales force needs

  • Experience tracking and managing budgets with finance counterparts

  • Strong interpersonal & presentation skills

  • Demonstrated ability to successfully manage/interface with all levels of the organization


  • MBA

  • Launch experience

  • Experience in CRC marketing positions at a commercial stage pharmaceutical

Travel Requirements:

  • Up to 20%

What Takeda can offer you:
  • Comprehensive Healthcare: Medical, Dental, and Vision

  • Financial Planning & Stability: 401(k) with company match and Annual Retirement Contribution Plan

  • Health & Wellness programs including onsite flu shots and health screenings

  • Generous time off for vacation and the option to purchase additional vacation days

  • Community Outreach Programs and company match of charitable contributions

  • Family Planning Support

  • Flexible Work Paths

  • Tuition reimbursement

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

In accordance with the CO Equal Pay Act, Colorado Applicants Are Not Permitted to Apply.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.


Boston, MA

Worker Type


Worker Sub-Type


Time Type

Full time


Takeda is a global, values-based, R&D-driven biopharmaceutical leader headquartered in Japan, committed to discover and deliver life-transforming treatments, guided by our commitment to patients, our people and the planet. Takeda focuses its R&D efforts on four therapeutic areas: Oncology, Rare Genetics and Hematology, Neuroscience, and Gastroenterology (GI). We also make targeted R&D investments in Plasma-Derived Therapies and Vaccines. We are focusing on developing highly innovative medicines that contribute to making a difference in people’s lives by advancing the frontier of new treatment options and leveraging our enhanced collaborative R&D engine and capabilities to create a robust, modality-diverse pipeline. Our employees are committed to improving quality of life for patients and to working with our partners in health care in approximately 80 countries and regions.

For more information, visit

Stock Symbol: TAK

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