Associate Director, HCP Marketing - Migraine

About AbbVie

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Associate Director – HCP Marketing

The Associate Director of HCP reports to the Brand HCP Lead within AbbVie’s migraine portfolio. The AD will be primarily responsible for the HCP Strategy for both short and long-term success of the Brand.  The role is critical for messaging and creative strategy for personal promotion, as well as non-personal promotional efforts to complement the in-field teams.  The AD will lead representation on the Integrated Brand Team and ensure cross-functional alignment and integration of the strategy, particularly with consumer marketing, managed care marketing, medical affairs, and reg/promo.

Key Job Responsibilities

• Chiefly responsible for the Brand HCP personal promotion strategy including strategic direction, creative, messaging, and resourcing support
• Works closely with analytics (MABI) to consider the impact of marketing mix execution on the brand plan, including investment choices in non-personal promotional
• Measures and evolves executional strategy based on MABI insights derived from ATUs and message tests
• Champions the Brand strategy on the Integrated Brand Team (IBT) and responsible for cross-functional alignment and pull-through of the strategy
• Adds insight to long-term strategic planning for the Brand, aligned with annual planning goals; responsible for insight generation to inform life-cycle planning decisions
• Represents the interests and priorities of the Brand in reg/promo and legal interactions to maintain compliance and competitiveness
• Responsible for budget management across channels for HCP promotion and partners with finance to ensure quarterly and annual plan is achieved
• Operates in compliance with all AbbVie internal policies (ethics, environmental health and safety, financial, human resources, and general business policies) and applicable external regulatory requirements

Qualifications

• BA/BS required; MBA preferred
• Minimum 7 years of pharmaceutical industry experience required, at least 2 years of experience with field sales preferred
• At least 3–4 years product management experience, with significant portion in HCP marketing preferred
• Strong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers, sales teams, and senior management
• Sound financial acumen (forecasting and budget management) to ensure strategic plan drives toward annual and long-range finance plan
• Ability to work across multiple stakeholders
• Strong creative and conceptual thinking skills

Travel

25% of the time based on key brand initiatives

Schedule

Full-time

Hiring Manager

Panos Lappas

Equal Employment Opportunity

At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

AbbVie is an equal opportunity employer including disability/vets. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran or active duty wartime or campaign badge veteran or a person’s relationship or association with a protected veteran, including spouses and other family members, or any other protected group status. We will take affirmative action to employ and advance in employment qualified minorities, women, individuals with a disability, disabled veterans, recently separated veterans, Armed Forces service medal veterans or active-duty wartime or campaign badge veterans. The Affirmative Action Plan is available for viewing in the Human Resources office during regular business hours.