Associate Director, Hematology/ Oncology Payer Marketing

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Path/Level:  P4

Position Purpose:

The overarching goal of the Associate Director, Hematology/Oncology Payer Marketing, is to lead overall development and execution of brand value and access strategies. This position will report to the Sr. Director-Brand Marketing- Hematology/Oncology Market Access

Position Responsibilities:

As the team and the space rapidly evolves, so too may the core responsibilities within this role.  Currently scoped efforts include:

• Develop and evolve brand value and access strategies; ensure execution creates positive customer experiences and is aligned to brand strategy and lifecycle plan
• Develop and evolve brand value story and key payer messages (CVME) in partnership with medical, VEO, market research and brand payer agency
• Provide direction and own relationship with brand payer agency
• Provide input into brand RWE plan and lead development of FDAMA resources for account teams
• Partner with HCP and Consumer teams to co-develop the marketing plan for Customer Council
• Partner with Demand Generation COE to coordinate execution of pull through priorities with salesforce
• Create and gain approval for internal communications; manage brand communications to field teams
• Own diagnostic PRA execution strategy for all field teams in partnership with broader PRA and HCP marketing teams
• Work effectively, using agile principles, with cross-functional partners (e.g., Medical, Legal, Regulatory, etc.) to have content and tactics approved in an efficient manner to hit in-market deadlines.
• Provide strategy and execution input for brand co-pay/affordability programs and channel strategies; develop and lead brand communications to account and sales teams
• Develop and monitor measurement plan for brand value and access performance metrics, including access, affordability, and customer support
• Partner with account, medical and VEO teams to ensure brand value message and resources are meeting business and customer needs – providing training and support as needed
• Provide input into brand’s oncology account management strategy with corporate and strategic accounts
• Lead specialty projects as necessary.

Position Requirements:

• Bachelor’s degree or equivalent
• 1-2 years of PRA, finance, field, or marketing experience
• Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position

Additional Preferences:

• MBA
• Launch experience
• US/Global marketing, LVA, and/or payer experience (contracting / channel / tactical understanding)
• Critical thinking skills and ability to work cross-functionally
• Excellent written and verbal communication skills
• Influence (one on one and group setting) – ability to effectively drive decision-making
• Strong project management skills
• Experience managing agencies / external partner vendors
• Ability to apply all Compliance Policies and Procedures (CPP) and Good Promotional Practices (GPP) in unstructured and fluid situations
• Understanding of laws and regulations covering providers and payers

Other:  5-10% travel depending on business needs

Note: When applying internally for a position your current supervisor receives notification that you have applied to the position. We encourage employees to discuss the opportunity with their supervisor prior to applying.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for employment positions on the B or S paths or at levels M1-M2 or P1-P4.

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Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups.

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