Marketing Manager I/II, Migraine Patient Services Marketing

About AbbVie
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Marketing Manager I/II, Migraine Patient Services Marketing

 The Marketing Manager (MM) will coordinate across both internal and external stakeholders to enable effective execution of key strategies and launches. Strategic elements of the role will include everything from deep understanding of customer insights through engagement strategies to launch planning and execution.  Key elements this person will be responsible for include leading the development and execution of tactics to drive brand and disease awareness through an omnichannel experience.  

Position is in the office with some flexibility to work from home.

This individual will report to the Associate Director, Patient Services. 

The responsibilities of this role are listed below but may shift based on needs.

• Execution of Tactics – This person will execute, in partnership with internal teams, agencies and cross-functional business partners key tactics to support the communication of key business strategies related to omnichannel experiences (experience with AEM and SFMC are crucial)
• Strategic Communication – This individual will plan and execute an internal and external communication plan in partnership with internal team and cross-functional partners   
• Finance – This individual will ensure tactics stay within budget and partners with finance and other brand partners to maintain oversight throughout the year.
• Other key areas of responsibility include but are not limited to
  • Working on deliverables of marketing plans and tasks with the brands.
  • Utilizing marketing skills to analyze and execute, including solidifying and growing franchise market position.
  • Making proposals and recommendations based on business direction, market dynamics and data.
  • Maintaining awareness of relevant market dynamics and trends, and the application on the franchise and business plans.
  • Executing go-to-market plans.
  • Driving results through the oversight of tactical execution and delivering impactful training initiatives
• MMI or MMII will be dependent on number of years’ experience and other qualifications

Qualifications:

• Bachelor’s degree in marketing or related field
• Proven ability to complete work product on-time with excellence
• Proven ability to work cross-functionally
• Pharmaceutical marketing experience
• Excellent communication (oral, written, and presentation) and interpersonal skills
• Strong planning and organization skills, attention to detail, execution, and follow-through
• Budget management experience

Preferred:

• 5+ years of relevant marketing experience
• Experience with proven success in digital marketing
• Prior experience in Professional pharmaceutical marketing
• Pharmaceutical launch experience
• Strategic and tactical planning experience
• MBA or other advanced degree

AbbVie is an equal opportunity employer including disability/vets. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran or active duty wartime or campaign badge veteran or a person’s relationship or association with a protected veteran, including spouses and other family members, or any other protected group status. We will take affirmative action to employ and advance in employment qualified minorities, women, individuals with a disability, disabled veterans, recently separated veterans, Armed Forces service medal veterans or active-duty wartime or campaign badge veterans. The Affirmative Action Plan is available for viewing in the Human Resources office during regular business hours.