Sr. Director, US Marketing - Flu
- Moderna, Inc.
- Princeton, New Jersey
- Start date
- Mar 16, 2023
- Marketing, Advertising, Marketing/Corporate Communications
- Required Education
- Bachelors Degree
- Position Type
- Full time
- Best Places to Work
Moderna is seeking a Sr. Director, Marketing Flu, whose primary role is to plan, develop, execute and optimize multi-channel brand strategies and plans for Flu in the United States market. This individual works closely with the global brand marketing teams, internal support functions and executive leadership to manage all phases of execution for integrated multi-channel plans. The Sr. Director also plays a key role in generating insights to drive ongoing optimization of brand campaigns and continual alignment of plans and strategies with brand objectives, goals and budgets.
In this role, you will join Moderna at a critical time for Moderna and their product pipeline. This role will be responsible for preparing and executing best in class brand plans, manage launch excellence, develop strategies and tactics as well as work closely with the global marketing teams.
Heres What Youll Do
Be the strategic brand expert who drives Modernas commercial brand strategy for Flu within the US
Develop comprehensive and innovative annual Brand plan for the US that supports commercial brand positioning, brand narrative, disease awareness and thought leadership for marketed brands and pipeline assets
Shape the key elements that define Modernas position as a leader in the US vaccines market, working closely with the General Manager and global brand team
Work effectively within the commercial function, across the brands and with market access to ensure consistent strategic and tactical implementation of global communication programs and initiatives to support the global commercial brand strategies
Collaborate with the commercial, medical, and regulatory teams at every stage of development through launch, navigating the complexities inherent in rapid response vaccine development. Youll work with a multitude of internal and external stakeholders to drive a smooth and successful product launch(s)
Ensure clear engagement plans and roadmaps for US stakeholders across functions are aligned to brand strategies
Support field (and partner) needs including brand training and best in class tactical tools for engagement with customers in face to face and remote/digital settings
Partner with the global brand team, lead US implementation of core media and digital campaigns for optimal use, brand recognition, and ROI
Provide strong project management/leadership on key communications activities and initiatives, ensuring they are completed on time with a high level of quality, in accordance with Compliance, Chief Medical Office, Legal and Regulatory requirements
Bring your relentless drive and ambition for excellence to assess and define the key value drivers, brand narrative, and go-to-market strategy across a multichannel approach for a complex ecosystem of healthcare providers, governments, health systems, and health care consumers
Additional duties as may be assigned from time to time
Heres What Youll Need (Minimum Qualifications)
Bachelors degree required
Minimum 12 years of experience in vaccines/pharmaceuticals brand management and/or customer facing roles
Heres What Youll Bring to the Table (Preferred Qualifications)
Understanding of and strong interest in vaccines/infectious disease
Demonstrated experience using innovative digital channels and platforms for communications.
Savvy and comfortable making recommendations using different digital channels and platforms
Able to translate complex scientific information into clear, concise language, understandable by all audiences, both verbally and in writing
Proven ability and hands-on experience navigating complex product communications issues
Knowledgeable in current and evolving communications tactics and channels, including utilizing communications technology such as podcasts, intranets and internal and external social networks
Thinks strategically, prioritizes effectively and delivers high-impact results
Exceptional project management experience, including managing several programs/ projects simultaneously
Strong business acumen and robust understanding of regulatory requirements as they relate to marketing programs and initiatives
Collaborative leadership skills to influence without authority and work effectively with senior leadership
Ability to take initiative and work independently and is comfortable with ambiguity
Effectively negotiates and collaborates with stakeholders; demonstrates the ability to resolve conflict in a constructive manner
Strong and respectful interpersonal and partnering skills, and the ability to build meaningful and sustainable relationships at all levels and functions of the organization
A dynamic and positive team player with excellent organizational, influencing, presentation and written communications skills
Solution-oriented, demonstrates quick analysis, thoughtful and ethical judgment, and rapid response on corporate reputational topics and issues, including ability to convincingly articulate the companys position internally and externally
Pragmatic and willing to drive and support change
Ability to seek diverse input from multiple constituents and stakeholders to drive decisions and innovative solutions
A desire to make an impact as part of a high-growth, transformational company that is Bold, Relentless, Curious, and Collaborative.
Moderna is pleased to provide you and your family with a comprehensive and innovative suite of benefits, including:
- Highly competitive and inclusive medical, dental and vision coverage options
- Flexible Spending Accounts for medical expenses and dependent care expenses
- Lifestyle Spending Account funds to help you engage in personal enrichment and self-care activities
- Family care benefits, including subsidized back-up care options and on-demand tutoring
- Free premium access to fitness, nutrition, and mindfulness classes
- Exclusive preferred pricing on Peloton fitness equipment
- Adoption and family-planning benefits
- Dedicated care coordination support for our LGBTQ+ community
- Generous paid time off, including:
Vacation, sick time and holidays
Volunteer time to participate within your community
Discretionary year-end shutdown
Paid sabbatical after 5 years; every 3 years thereafter
- Generous Paid Leave offerings, including 18 weeks of 100% paid parental leave for all new parents
- 401k match and Financial Planning tools
- Moderna-paid Life, LTD and STD insurance coverages, as well as voluntary benefit options
- Complimentary concierge service including home services research, travel booking, and entertainment requests
- Free parking or subsidized commuter passes
- Location-specific perks and extras!
Candidates should be aware that Moderna currently maintains a policy requiring all US-based employees to be fully vaccinated against COVID-19 and receive a booster shot once eligible. Newly hired employees must be vaccinated and boosted prior to their employment start date. Moderna is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated or receive a booster where it is not an undue hardship to the company to do so as provided under federal, state, and local law.
In over 10 years since its inception, Moderna has transformed from a research-stage company advancing programs in the field of messenger RNA (mRNA), to an enterprise with a diverse clinical portfolio of vaccines and therapeutics across seven modalities, a broad intellectual property portfolio in areas including mRNA and lipid nanoparticle formulation, and an integrated manufacturing plant that allows for rapid clinical and commercial production at scale. Moderna maintains alliances with a broad range of domestic and overseas government and commercial collaborators, which has allowed for the pursuit of both groundbreaking science and rapid scaling of manufacturing. Most recently, Moderna's capabilities have come together to allow the authorized use and approval of one of the earliest and most effective vaccines against the COVID-19 pandemic.
Moderna's mRNA platform builds on continuous advances in basic and applied mRNA science, delivery technology and manufacturing, and has allowed the development of therapeutics and vaccines for infectious diseases, immuno-oncology, rare diseases, cardiovascular diseases and autoimmune diseases. Moderna has been named a top biopharmaceutical employer by Science for the past seven years. To learn more, visit www.modernatx.com.
Moderna is a smoke-free, alcohol-free and drug-free work environment.
Moderna is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a persons race, color, gender, age, religion, national origin, ancestry, disability, veteran status, genetic information, sexual orientation or any characteristic protected under applicable law. Moderna will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.#LI-SL1
Moderna is advancing messenger RNA (mRNA) science to create a new class of transformative medicines for patients. Moderna’s platform builds on continuous advances in basic and applied mRNA science, delivery technology and manufacturing, providing the Company the capability to pursue in parallel a robust pipeline of new development candidates. Moderna is developing therapeutics and vaccines for infectious diseases, immuno-oncology, rare diseases and cardiovascular diseases, independently and with strategic collaborators.
mRNA is now a turning point in the history of science, medicine, technology, even humankind itself. With this breakthrough discovery, many of the world’s biggest and most challenging medical problems are no longer a question of “how?” but merely a question of “when?”
Come with us as we pursue the uncharted reaches of possibility and make your mark on the future of medicine.
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