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Associate/Senior Associate/Manager – US Consumer Marketing

Eli Lilly and Company
Indianapolis, Indiana
Start date
Mar 15, 2023

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

We strive for a highly integrated C3 (consumer, healthcare provider and payer) strategy. This position will be responsible for executing consumer strategy by collaborating across the brand team(s), cross-functionally, and through key partners on the Customer Experience Hub (CEH) to deliver an exceptional experience for the people taking our medicines.

This US Consumer Marketing Associate role will be focused on US consumer marketing for a critical type 2 diabetes product and responsible for assisting with the development and execution of customer-focused brand implementation of Lilly USA Marketing processes. We are seeking top talent to drive the continued success. The position may operate in an agile team concept designed to allow flexibility to execute the below job responsibilities as either dedicated, partially dedicated, and/or working across multiple brands. The incumbent should expect that the alignment to a specific brand and/or therapeutic area could change over time based upon business priorities. The duration of alignment could vary.


Brand Strategy Support (40%)
Customer Experience
• Provide input and help to create the direction for a positive customer experience. Understand all customer insights and apply/integrate these across touchpoints that address Moments of Truth (MOTs) for the target consumer(s), especially focused on medication adherence challenges.
• Participate in development of customer council required elements and materials.
• Support development and implementation of novel tactics and partnerships.
• Support Message / Creative Development Support selection of message in partnership with agency and Lilly Market Research (LMR).
• Actively participate in agency-led development of creative platform; write, review and recommend revisions to the creative brief and the creative expression of creative platform.

Tactic Assessment / Message
• Monitor performance of customer tactics via performance metrics determined by brand and agency. Monitor messages, adjusting message / tactics, as needed. Develop measurement plan for tactics in area of responsibility. (May partner with Analytics / Lilly Market Research, as well as agency partners, to design and oversee implementation of the measurement plan.)
• Assess major tactics and devise acceleration or course corrections, as needed to achieve / exceed planned results.

Tactic Implementation / Media Planning
• Oversee and approve partner agencies’ tactics.
• Approve all tactic briefs, estimates and timelines and work to solve issues /roadblocks.

Operations Support (40%)
Tactic Development
• Prepare, Create, Approve: Responsible for deliverables, provide input on deliverable / project plans and on deliverable creation, verify appropriate functions have been consulted, ensure deliverables align with brand strategy, and escalate issues as needed.

Website Management

Serve as Lilly Website Owner. Responsibilities of the Lilly Website Owner include:
• Providing oversight of website content, ensuring development and maintenance is performed in accordance with procedures, providing consultation to project manager and others, and ensuring all appropriate quality checks are performed and periodic reviews are conducted.

Project Implementation / Financial Management
• Assist with tactical communication vehicles, track schedule and coordinate with other team associates.
• Track and manage detailed budget for responsible tactics (MMS, accrual process, etc.). Provide budget roll-up to brand budget owner.

Partner Relationship Management
• Supports relationship with agency / external vendor partner, day-to-day relationship with business partners.

Risk Management
• Responsible for understanding, implementing and adhering to company policies, processes and external obligations, as applicable.

Marketing and Medical Interaction
• Coordinate appropriately with The Lilly Answer Center (TLAC) to provide needed information and influence the experience.

Programs (20%)
• Support and manage Consumer Experience Programs including savings card
• Monitor day-to-day operations and performance of program(s) in areas of responsibility via metrics determined by brand and appropriate support functions.

• Bachelor’s Degree
• At least 2 years of industry experience and/or 1 year of industry experience and an MBA, or Completion of Lilly Marketing Academy
• Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

• Strong cross-functional collaboration skills
• Proven self-starter
• Proven teamwork-mindedness
• Market research experience
• Experience with agencies / external partner vendors
• Experience with US affiliate marketing materials approval processes (PCA, FCAP)
• Strong project management skills
• Ability to work within a team and as a strong team player
• Strong communication skills
• Demonstrated effectiveness in working across all levels of the organization
• Project management and prioritization skills; flexibility and versatility in managing projects and workload

• Travel: 0-25%

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.


Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups.

As a condition of employment with Eli Lilly and Company and its subsidiaries in the United States and Puerto Rico, you must be fully COVID-19 vaccinated and provide proof of vaccination satisfactory to the company (subject to applicable law). 


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