Paid Media Manager

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Job Description

About the role:

Join Takeda as a Paid Media Manager where you will execute on marketing as well as media plan strategies across a variety of mediums in a multi-unit retail environment. As part of the Paid Media, you will report to our Paid Media Lead and work with cross-functional teams to build marketing strategies and execution plans, co-leading the management of paid media campaigns, track advertising performance and make recommendations of changes or new plans to achieve business growth in the most cost-effective fashion.

How you will contribute:

• Implement quarterly plans and key media strategies to support Transformational Projects, adjusting weekly as potential donor response varies across top and bottom funnel tactics
• Co-manage day-to-day agency partners and proactively interface with account leadership to coordinate, communicate and optimize the impact of marketing activities
• Execute full funnel digital media plans for US BioLife Centers thereby generating new profiles that lead to new donors who ultimately impact key business KPIs including cost per liter, Ig content, and volume collected
• Support in management of paid media budgeting, and forecasting process, as well as quarterly/monthly/weekly forecasting and reporting for traffic, revenue, spend, ROI and other performance KPIs.
• Interface with Field Marketing Reps, Brand, Corporate Communications, HR, Digital Experience Team, Promotions team and Agency partners to build digital media briefs, execute strategic campaign plans, and to identify and deliver new solutions in a collaborative fashion
• Own media support/retargeting for fall-off points across the donor journey, including conversion and retention, delivering media tactics to improve results.
• Partner with agency and internal BioLife Teams to support personalization (both fee personalization and personalized communications), evolving media strategies to enable impact and deliver identified KPIs.
• Partner with the Brand Team on campaign creative, to ensure the right assets are available in a timely manner to meet planned media requirements.
• Manage cross-channel media buys, analyzing performance for real-time optimization
• Maintain the promotional review & approval system and implement enhancements and modifications as necessary to established workflows and system configurations, partnering with IT, Communications/Promotions, Regulatory Affairs.

Minimum Requirements/Qualifications:

• Bachelors Degree (BA or BS)
• 4 plus years work experience, with 3 years retail pharmaceutical or consumer experience required, including Marketing, Marketing Operations, and/or a related commercial function
• Media Agency Experience preferred
• Experience with the promotional review & approval process
• Knowledge of digital marketing, channels, and platforms Project management experience
• System management or implementation experience
• Experience in problem solving, preferably technical issues.
• Ability to influence others without authority
• Experience giving presentation and/or facilitating training sessions
• Intermedial excel skills used in reporting analytics and creating presentations
• Multi-lingual: Spanish Speaking Preferred
• Excellent communication and presentation skills.

What Takeda can offer you:

• Comprehensive Healthcare: Medical, Dental, and Vision
• Financial Planning & Stability: 401(k) with company match and Annual Retirement Contribution Plan
• Health & Wellness programs including onsite flu shots and health screenings
• Generous time off for vacation and the option to purchase additional vacation days
• Community Outreach Programs and company match of charitable contributions
• Family Planning Support
• Flexible Work Paths
• Tuition reimbursement

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

In accordance with the CO Equal Pay Act, Colorado Applicants Are Not Permitted to Apply.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Bannockburn, IL

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time