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Director, Immunodeficiency HCP Marketing Lead

Boston, Massachusetts
Start date
Mar 1, 2023

Job Details

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Job Description

About the role:

The Director will lead US HCP marketing efforts for four brands indicated for primary immunodeficiency (PI). This includes the development and execution of brand strategies and the leadership of two direct reports. The director will work with the other US marketing team members, sales, global marketing, U.S. medical affairs, managed markets and patient services. As part of the Immunodeficiency Marketing Team, you will report to the Head of Immune Deficiency Marketing Lead.

How you will contribute:
  • Lead, inspire and develop a motivated team of HCP marketers responsible for developing and implementing HCP marketing strategies and programs that best position Takeda's primary immunodeficiency (PI) portfolio for market leadership

  • Use an insights-driven approach, develop and execute omni-channel marketing strategies and tactics, including key branded resources for HCPs, for use across both personal and non-personal promotional channels

  • Use analytics to measure the impact and effectiveness of strategies, tactics and brand communications

  • Be a strategic partner to the medical and global teams

  • Partner with sales leadership and sales training to ensure execution of brand strategies and tactics

  • Work with internal stakeholders including: Market insights, Medical, Advocacy, Managed Markets, Sales, Patient Services, Regulatory, Legal/Compliance & Market Insights

  • Work with and manage external vendors and agency partners

  • Ensure all resources and programming are in alignment with Takeda Compliance, Legal, and Regulatory requirements

  • Manage HCP marketing budget

Key Skills and Competencies

  • Must have in-depth knowledge of pharmaceutical marketing and sales

  • Must have strong leadership competencies and ability to lead and develop a high performing team

  • Must be results-oriented and able to perform in fast paced environments, exhibit leadership skills, and be able to influence without authority

  • Strong communication and presentation skills required

  • Strong analytical, problem solving and strategic thinking skills required

  • Can collaborate and work effectively with cross-functional teams

  • Is adaptable and open to an environment of change

Minimum Requirements/Qualifications:
  • (Bachelor's degree required, MBA or advanced degree preferred

  • 10+ years of US pharmaceutical marketing experience required; experience across multiple diseases and brands preferred

  • Experience working in a marketing role in specialty and/or rare disease preferred

  • HCP brand marketing experience required

  • Pharmaceutical field sales experience preferred

  • Management / team leadership experience preferred

  • Expertise in development and execution of multi-channel marketing programs (print, in-office, non-personal) required

  • Digital marketing experience required

  • Experience executing congress marketing tactics preferred

  • Agency management experience (briefing/execution/budgetary oversight) required

  • ~20% Travel to conferences and national sales meetings

What Takeda can offer you:
  • Comprehensive Healthcare: Medical, Dental, and Vision

  • Financial Planning & Stability: 401(k) with company match and Annual Retirement Contribution Plan

  • Health & Wellness programs including onsite flu shots and health screenings

  • Generous time off for vacation and the option to purchase additional vacation days

  • Community Outreach Programs and company match of charitable contributions

  • Family Planning Support

  • Flexible Work Paths

  • Tuition reimbursement

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

In accordance with the CO Equal Pay Act, Colorado Applicants Are Not Permitted to Apply.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.


Boston, MA

Worker Type


Worker Sub-Type


Time Type

Full time


Takeda is a global, values-based, R&D-driven biopharmaceutical leader headquartered in Japan, committed to discover and deliver life-transforming treatments, guided by our commitment to patients, our people and the planet. Takeda focuses its R&D efforts on four therapeutic areas: Oncology, Rare Genetics and Hematology, Neuroscience, and Gastroenterology (GI). We also make targeted R&D investments in Plasma-Derived Therapies and Vaccines. We are focusing on developing highly innovative medicines that contribute to making a difference in people’s lives by advancing the frontier of new treatment options and leveraging our enhanced collaborative R&D engine and capabilities to create a robust, modality-diverse pipeline. Our employees are committed to improving quality of life for patients and to working with our partners in health care in approximately 80 countries and regions.

For more information, visit

Stock Symbol: TAK

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