Associate Director, Market Access Marketing- Established Products & Mature Brands

Responsible for driving market access marketing and pricing strategy for Established Products & Mature Brands (EP / MB) across all payer channels (e.g. Commercial, Medicare, Medicaid) for both pharmacy and medical benefits.  This individual will be required to effectively orchestrate communication and alignment across US Market Access channel teams as well as serve as the subject matter expert for the EP and MB Integrated Brand Teams.  Leverage data, analytic and strong strategic mind-set in all aspects of running the marketing component of the business.  Provides positive leadership and influences cultural alignment with US Market Access’ ambitious cultural vision.

Major responsibilities include (but are not limited to):

• Develop payer positioning and pricing strategy for AbbVie’s Established Products & Mature Brands portfolio across all payer channels – pharmacy and medical benefit.
• Formulate and adjust Market Access business plans and actions to achieve franchise business and financial market access objectives and goals.
• Ensure Market Access strategic alignment and business priorities.
• Lead Payer Value Propositions throughout the brand lifecycle by collaborative leadership on HEOR and RWE needs, gaps, and priorities.
• Proactively monitor and engage government and/or payer policy that has the potential to affect access to AbbVie’s EP & MB Portfolio.
• Focus on and triangulate market dynamics, constituents’ needs, and business priorities to determine best, market-advantaged course of action.
• This individual will effectively orchestrate communication and drive strategic alignment across multiple stakeholders and leadership teams such as the Market Access Leadership Team, Brand Team, Account Management teams, HEOR, MOSL, Medical, Reimbursement Advisor Teams, MABI, Finance, Contracting, Pricing, Forecasting, Sales, and Government Affairs/Advocacy teams.
• Encouraging and demonstrating an enterprise approach through best practice curiosity, learning, and sharing
• The person will demonstrate a “One AbbVie” mindset and perspective in all strategies.

Requirements

• Bachelor’s Degree required
• Demonstrated team leadership
• Market Access and Marketing experience preferred
• Market Access Contracting Experience preferred
• Strong knowledge of Health Economics, and Real World Evidence
• Customer centric mindset
• Strong communication skills
• Demonstrated cross-functional experience
• Understanding of reimbursement, payer environment, and environmental risks for both medical and pharmacy benefit products.
• Experience in multiple channels and reimbursement modalities valued:  buy and bill, retail, specialty, institutional and government
• Positive, solutions-oriented attitude

AbbVie is an equal opportunity employer including disability/vets. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran or active duty wartime or campaign badge veteran or a person’s relationship or association with a protected veteran, including spouses and other family members, or any other protected group status. We will take affirmative action to employ and advance in employment qualified minorities, women, individuals with a disability, disabled veterans, recently separated veterans, Armed Forces service medal veterans or active-duty wartime or campaign badge veterans. The Affirmative Action Plan is available for viewing in the Human Resources office during regular business hours.