Associate Director, US Market Access

The Associate Director of US Market Access leads US value, access, pricing, and reimbursement strategy for a given CSL Behring therapeutic area portfolio (e.g. Immunology, Coagulation, or Specialty), includes payer and channel marketing, pricing and contracting strategy, access and reimbursement strategy, value and evidence strategy, and account management support.   This Associate Director is responsible for developing and executing the market access strategic and tactical plan to gain or maintain optimal access for CSL brands. 

The role serves as the primary point of contact for coordinating and aligning with key internal partners (Brand Marketing, Medical, Account Management, Field Sales, Pricing, Contracting, Analytics, HEOR, Field Reimbursement Support, Patient Services, Government Affairs, and the broader CSL Behring organization) to ensure plan cohesiveness and alignment. This includes leading the annual Market Access business plan development to ensure alignment with foundational brand objectives and strategies as identified in the annual Integrated Product Planning process.

The Associate Director, US Market Access role is accountable for establishing and preserving product access and reimbursement via CSL strategic channel partners (health plans, PBMs, specialty pharmacies, specialty distributors, IDNs, hospital systems, GPOs, and other relevant channels) for a specific CSL therapeutic area, inclusive of opportunities in the private and public sectors. The role also provides relevant US market/environment insights and strategic/tactical leadership pertaining to securing market access for new product launches, including the development of launch readiness plans across channels, as needed.

The Associate Director is responsible for the development of the channel marketing budget for one of CSL’s key businesses lines (Immunology, Coagulation, Specialty), including the management of external consultants and vendors.

Main Responsibilities & Accountabilities:

• Primary responsibility for the Market Access strategic and tactical business plan for one of CSL’s key businesses (Immunology, Coagulation, or Specialty).
• Develops the annual Market Access business plan based on effective market evaluation, opportunities assessment, and alignment with brand business objectives.  
• Develops and executes brand growth strategies and tactics, including programs that target key channel customers, in alignment with the broader integrated brand business plan.  Gains management approval by presenting strategic plans and detailed tactical plans prior to implementation of programs, including appropriate metrics to assess programming impact.  
• Leads all aspects of tactical implementation, including messaging, creation of promotional materials, timelines, and training of internal stakeholders and field based professionals (Account Managers, Sales Representatives, Brand Marketing, Field Reimbursement, HEOR, etc).
• Leads all pull-through tactical development and coordination with field sales and Corporate Accounts, including implementation and measurement. 
• Assumes budget accountability for market access channel activities for the defined therapeutic area.  Works with finance and HCS management to monitor spending against budget.  Reports budget results as requested by department management.  Also works with internal stakeholders to develop projections for sales forecasts attributed to channel customers.  
• Evaluates effectiveness of market access/channel strategies and tactics, including development of program success metrics, evaluation criteria, feedback mechanisms and return-on-investment analysis as appropriate. 
• Interacts with internal stakeholders to ensure strategies and tactics are linked to achievement of brand-specific business objectives.  Internal stakeholders include Brand Marketing, Regulatory, Sales, Corporate Accounts, Sales Training, Field Reimbursement Support, Pricing, Contracting, Patient Services, Government Affairs, and HEOR.
• Ensures that field-based professionals (Corporate Account Managers, Sales Representatives) are aligned with HCS-led initiatives.
• Identifies the need for and drives the selection of external agency partners; develops and manages all workstreams in conjunction with the agency.  Selects vendors for programs and projects. Builds effective working relationships with key external customers, including thought leaders.
• Develops working relationships with key external channel customers (specialty distributors, specialty pharmacies, GPO, IDN and payers) in order to maintain a thorough understanding of current market conditions.
• Effectively manages changes in market conditions related to brand objectives/strategies and tactics while communicating potential market impact to Senior Management.

Qualifications:

BS/BA, MBA/advanced degree preferred

10 years of relevant pharmaceutical / healthcare experience (including biologics or pharmaceuticals) in brand marketing, market access, payer/channel marketing, or related experience.

Prior experience in marketing and account management with channel partners such as payers, specialty pharmacies, GPOs, integrated health systems, and hospitals is strongly preferred.

Advanced skills in Excel, PowerPoint required.  Exceptional written and verbal presentation skills are required.

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