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Director, Marketing Excellence & Insights

Employer
Ipsen Biopharmaceuticals, Inc.
Location
Cambridge, Massachusetts
Start date
Jan 3, 2023

Job Details

Title:

Director, Marketing Excellence & Insights

Company:

Ipsen Biopharmaceuticals Inc.

Job Description:

The Director, Marketing Excellence and Insights is responsible for the design and execution of primary market research that supports strategic and tactical business initiatives. In collaboration with business partners in Marketing, Sales, Market Access, Commercial Information Management and Enablement (CIME), and Finance, the Director ensures alignment to the brand vision, delivering critical insights from key stakeholder segments including healthcare providers, patients, and payers. 

Main Responsibilities & Expectations

  • Act as subject matter expert while building out and leading a high-performing Marketing Excellence and Insights team
  • Communicate with BU Heads, Marketing Heads, Field Sales Leaders, and management to ensure launch readiness.
  • Develop and execute a US market insights plan, delivering critical customer insights that inform strategic and tactical business initiatives
  • Synthesize data from multiple sources to convey a cohesive, data-driven story and contribute to realistic, actionable, and measurable recommendations
  • Develop competitive intelligence plan to gather and analyze information about the industry, business environment, competitors, and products to influence future strategy
  • Work directly with brands to support launch readiness and to drive successful launch execution
  • Collaborate with partners in Marketing, Sales, Market Access and CIME to establish reporting and communication governance for launch and ongoing U.S. performance monitoring
  • Effectively manage budget and optimize resources, change management, and overall project leadership
  • Understand the legal and compliance environment and drive collaboration with the Legal and Compliance team

Abilities, Education and Experience

  • BA/BS in a related field is required; advanced degree is a strong plus
  • 8+ years’ experience conducting market research and analytics within a pharma/biotech company, consulting or market research firm
  • Experienced in survey design, data analysis (including secondary data) and cross-functional collaboration, including effective vendor/partner management
  • Demonstrated ability to present insights/results and recommend courses of action supported by research findings
  • Prior experience leading market research, competitive intelligence and analytics initiatives and teams to support a US product launch is preferred
  • Strong analytical and strategic thinking skills with a proven ability analyzing complex situations and synthesizing data to formulate a comprehensive proposal
  • Strong leadership and change management skills required
  • High level of interpersonal/ communication skills with an ability to communicate and present to various levels within the organization
  • Highly collaborative, with a proven ability to lead, operate and influence cross-functionally
  • Strong Power Point expertise
  • Ability to manage multiple projects successfully while consistently meeting deadlines

IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

Company

Ipsen (Euronext: IPN; ADR: IPSEY) is a global, biopharmaceutical group focused on innovation and specialty care. The group develops and commercializes innovative medicines in three key therapeutic areas - Oncology, Neuroscience and Rare Diseases. At Ipsen, we focus our resources, investments and energy on discovering, developing and commercializing new therapeutic options to provide hope for patients whose lives are challenged by difficult-to-treat diseases. Ipsen's North American operations and headquarters are located in Cambridge, Massachusetts, where our fully integrated biopharmaceutical team across External Innovation and Partnering, Research & Development (R&D), Manufacturing and Commercial collaborate. Cambridge is home to Ipsen's third global hub, in addition to R&D centers in Paris-Saclay in France and Oxford in the United Kingdom. With additional offices in Basking Ridge, N.J. and Mississauga, Ontario, Ipsen employs approximately 600 people in North America. For more information on Ipsen in North America, please visit www.ipsenus.com or www.ipsen.ca.

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Company info
Website
Phone
617-679-8500
Location
1 Main Street
Unit 700
Cambridge
MA
02142
United States

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