Associate Director, Global Marketing Immunology

The Associate Director, Global Marketing, Immunology is responsible for implementation of global marketing strategies for defined product/s within the TA or Sub TA. The incumbent needs to ensure that defined strategies are applied globally. This role will have responsibility as a brand lead within the within the HAE (Hereditary Angioedema) portfolio.

Global marketing strategies include:

• Development of value proposition for development products
• Core global positioning concepts and messages
• Core global marketing programs
• Global brand guidelines and launch packages in digital and traditional forms
• Implement Global Launch Team (GLT) defined tactical priority initiatives. This may include:
• Transformation of defined strategy in promotional activities
• Pre-marketing/launch concepts for new products/new markets

Monitor and contribute to key product development milestones via the R&D project management process where applicable. Responsible for communication concerning the respective portfolio:

• Support development and implementation of communication plan
• Participation at congresses, symposia, meetings
• Support Commercial Operations Regions for customer support (e.g. Opinion Leaders, Patient Organizations)

Disseminate product experience and product strategy to Commercial Operations Regions, realizing that approaches can be country/ region specific. Develop global training platform and where appropriate, perform training. Provide critical analysis of own and competitive products in collaboration with internal and external partners (market analysis, sales data analysis, market research, where appropriate) for use in formulating marketing strategies and activities in the regions. Maintain or develop relationships with key internal groups (including Commercial Operations Regions, R&D, Legal, Finance, etc.) and with key external groups (KOLs, Patient organizations etc). Represent commercial issues and requests for key products from the GLT to R&D via the project management process and project team forums.  Works with medical affairs, market access and Global Commercial Insights & Analytics to prepare commercial forecasts as an input to commercial assessments and / or business cases to support R&D Stage Gate decisions.

Qualifications:

Education:

BS/BA required, preferably in the health-related discipline/ natural science.  MBA or other related business degree preferred.

Experience:

8+ years' healthcare experience with 5+ years' commercial marketing experience in pharmaceutical/ biotech or relevant industry. Minimum of 10 years of relevant commercial / marketing experience, including relevant experience in a range of R&D, sales, marketing and business development roles.    

Travel:

Willingness and flexibility to meet overseas travel requirements (up to 20%).

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