Marketing Manager, U.S. Oncology HCP Marketing

Our talented, highly creative marketing professionals put AbbVie in the best position to win by driving strategic direction, leading product teams and creating targeted, evidence-based product messaging to deliver value to our customers. Marketing professionals are among our most versatile performers. AbbVie marketing professionals are involved in just about every aspect of our business.

It is an exciting time to join AbbVie’s growing oncology team as we pursue our mission to have a remarkable impact on the lives of people affected by cancer. Come join an inclusive AbbVie oncology culture that fosters trust in each other, growth in ourselves and our organization, and joy in what we do! Abbvie Oncology offers you immense opportunities to explore your interests and help you achieve your goals. Hear directly from our AbbVie Oncology colleagues to learn more about our culture, growth opportunities, and what makes AbbVie Oncology a great place to work! https://www.abbvie.com/usoncologycareers

The Marketing Manager (MM) designs, develops, and implements commercial plans, programs, and promotional materials needed to maintain market leadership in an increasingly competitive landscape with a key focus on the Health Care Provider (HCP). The Marketing Manager will work closely with multiple commercial operation departments to ensure success in product launch, support, and sales execution. Internally, the MM will foster positive working relationships with the sales force, medical affairs, market research, sales training, regulatory, and other cross franchise and alliance marketing teams. Externally, the MM works with various agencies and consultants, physicians, and co-marketing partners to successfully drive the business. The MM does not have direct reports but must demonstrate the ability to lead without authority and build a collaborative and integrated commercial teams.

Key Responsibilities Include:

• Develop tactics that align to the strategic brand plan primarily for HCP marketing and nonpersonal promotional activities.
• Support and participate in the development of strategic brand plan.
• Support health care decision making and strategic account management tactical development in collaboration with Strategic Marketing.
• Support and participate in the development of strategy for upcoming product launches.
• Manage external medical conferences and engage with external customers.
• Perform budget tracking.
• Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives specifically non personal promotional tactical plans field facing resources.
• Establish and maintain relationships with key opinion leaders where appropriate.
• Direct marketing activities to targeted audiences ensuring that communications are aligned to segment-specific drivers.
• Monitor and analyze all sources of company and industry sales and marketing data.
• Proactively support the sales force through ongoing communications of product plans, as well as through development and implementation of effective selling materials.
• Conduct routine field travel with the sales force, participate in market research and patient immersions to better understand market drivers and dynamics and to “get in the shoes” of our consumers and health care providers.
• Manage internal/external networks, consultants, and agency partners.
• Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate.
• May participate in co-commercialization partnerships.
• Participate on cross-functional teams.
• Participate in Market Research as appropriate.
• Communicate up, down, and laterally in an effective manner.

*Level of the role will be determined based on candidate experience level*

Basics:

•  
• Bachelor's Degree
• 5-7+ years of general marketing experience or 3-5+ years of experience in the pharmaceutical industry with a focus on Oncology involving project /agency management
• 3-5 years of experience in leading independent projects.
• Strong written and verbal communication skills.
• Concept of budget development and management for marketing programs and tactics.
• Strong collaboration and team orientation. 
• Strong analytics with excellent overall business acumen including budget planning and management.
• Experience collaborating with cross-functional teams and influencing matrix partners.  
• Leadership and communication skills.
• Ability to foster strong relationships with senior management and external partners.

Preferred:

• Brand marketing/launch experience in pharmaceutical marketing or sales
• Sales experience in pharmaceutical/biotechnology
• Rare disease/oncology/hematology experience
• Knowledge of marketing concepts within strategic planning process.
• Demonstrated ability to work and communicate effectively cross-functionally.
• Strong presentation experience and proficient PowerPoint skills.
• Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.
• Demonstrated understanding of principles of market research to draw valid conclusions.
• Experience working with and managing multiple external agencies including advertising, digital, external and internal partners.
• Demonstrated ability to operate quickly and decisively in a fast-paced, matrixed, and demanding environment.

At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity and affirmative action employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic. If you would like to view a copy of the company’s affirmative action plan or policy statement, please email CorpJat_ABV@abbvie.com.