Consumer Marketing Manager I/II - US Oncology

The Marketing Manager I/II works in concert with the Associate Director of Marketing and brand team to develop and execute strategic and tactical marketing plans which drive key consumer marketing business initiatives. This position requires the individual to foster positive working relationships with internal and external stakeholders and cross functional partners to successfully drive the business.

RESPONSIBILITIES

• Driving and participating in business and marketing plans and processes.
• Leading development and manage execution of DTC tactics to drive business objectives through a variety of channels that may include web, digital media, CRM, in-office, print, with a strong emphasis in digital communications.
• Understanding and leveraging marketplace trends to apply to the marketing plan on an on-going basis.
• Leadership of cross functional teams, demonstrating AbbVie Ways of Working
• Collaborating with indication brand teams to align on goals and strategy across all customer stakeholders.
• Utilization of various research methods to establish key points of product/brand differentiation in an increasingly competitive marketplace.
• Directing and managing marketing plans, initiatives, and tasks. Producing and delivering high-quality work that meets timelines. Ensuring that regulatory and compliance guidelines are followed.
• Evaluating the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
• Assisting in the management of the scope, direction, and terms of partner agency relationships.
• Tracking and managing the Consumer Marketing budget while collaborating with the team to utilize resources effectively and efficiently.

Basic:

• Bachelor’s degree in Marketing or related field equivalent
• 4-6+ years of relevant work experience in marketing
• Prior experience in pharmaceutical or CPG marketing
• Strong leadership, communication, and interpersonal skills, and the ability to lead without authority
• Experience working with and managing multiple external agencies including advertising, digital, database, and internal cross-functional partners
• Leverage core marketing capabilities in the creation and refinement of marketing plans
• Excellent project management capabilities, analytical and conceptual abilities
• Strong planning and organizational skills, attention to detail, execution, and follow through
• Knowledge of applicable regulations and standards affecting pharmaceutical products

Preferred:

• Product launch experience
• Deep digital experience, including DMP omnichannel execution
• CRM experience including email and direct mail
• Understanding of social media platforms and their application
• Ability to work with all levels in a highly matrixed organization
• Ability to influence senior management without authority
• Multiple experiences within commercial (brand, Market Access, Sales)

At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity and affirmative action employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic. If you would like to view a copy of the company’s affirmative action plan or policy statement, please email CorpJat_ABV@abbvie.com.