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Associate Director, Marketing Consumer, COVID19

Moderna, Inc.
Cambridge, MA
Start date
Nov 22, 2022
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Job Details

The Role

Reporting to the Executive Director, Global Consumer Marketing Respiratory Vaccines, and located in our Cambridge, MA corporate headquarters, the Associate Director, Marketing Consumer, COVID-19 will take responsibility and ownership for developing and executing the Global Consumer brand plan for Modernas Modernas COVID-19 vaccines.

Spikevax Bivalent is a truly groundbreaking product. Moderna launched Spikevax to the globe and continues to be seen as a leader in vaccine development in response to the COVID-19 pandemic. In this role, you will be joining Moderna at a critical time for Moderna and the COVID pipeline. As the pandemic and vaccines evolve, this role, within Modernas newly chartered Vaccines commercial organization, will be responsible for preparing and executing best in class global brand plans, manage launch excellence, develop digital strategies and tactics as well as work closely with the markets throughout the globe.

Heres What Youll Do

  • Refine and lead the global consumer marketing strategy for the COVID-19 vaccinesUse your consumer experience in market and customer insights, marketing strategy to drive market development, brand value and differentiation, launch planning, pre-launch and launch execution

  • Bring a deep understanding and data-driven point of view of digital, including owned and paid media, and how to manage the complex system of advertising

  • Collaborate with the commercial, medical, and regulatory teams at every stage of development through launch, navigating the complexities inherent in rapid response vaccine development. Youll work with a multitude of internal and external stakeholders to drive a smooth and successful product launch(s)

  • Bring your relentless drive and ambition for excellence to assess and define the key consumer value drivers, brand narrative, and consumer go-to-market strategy across a multichannel approach for a complex ecosystem of healthcare providers, governments, health systems, and consumers

  • Deliver best-practice project management oversight for all market defining and launch activities.

  • Be a key player in building Modernas Vaccines commercial organization, in partnership with a newly forming team that will blaze trails in brand new markets and grow Moderna at an accelerated pace

  • Comply with corporate policies and procedures as well as all applicable healthcare laws and regulations

  • Work closely with Regional / Country Marketing and Commercial leaders to translate the global marketing strategy in operational regional/ local plans where relevant

Heres What Youll Need (Minimum Qualifications)

  • Bachelors Degree required

  • Minimum 8 years of experience within consumer marketing (either global or local), sales, or market access, with a successful track record leading market-launch brand strategies and brand teams in new and/or emerging markets

  • Experience implementing tactical marketing, including using novel digital methods to activate and engage with targeted consumers and motivate them to achieved desired objectives

  • Experience in developing and leading complex consumer pre-launch and launch stage marketing plans, with prior vaccine product and/or consumer product marketing experience highly desired.

  • Experience in vaccines will be important for the fast pace of COVID Commercialization and evolving respiratory vaccines landscape

Heres What Youll Need (Preferred Qualifications)

  • MBA or advanced degree preferred

  • Ability to collaborate among a range of key areas (marketing, field team, communications, promotion, physician, trade and consumer channels, pricing and contracting, and/or government payers) with public policy experience desirable

  • A high degree of digital fluency, and a deep understanding with proven success, using digital strategies and tactics to analyze market and consumer segments and identify target consumer personas

  • The preferred candidate will have demonstrated success executing launch marketing plans that were innovative and game changing, and that established the market standard for the therapeutic area, brand segment, or disease

  • The individual needs to demonstrate a competitive spirit and resiliency to take on giants in what will be a highly competitive race to commercialize the new mRNA Platform in vaccines

  • Intense sense of urgency, curiosity, and ambition to excel and build something from the ground up, navigating all the requisite ambiguity and complexity that comes with writing the rulebook while executing in real time

  • Excellent communication, presentation, collaboration and influencing skills across internal and external stakeholders

  • Strong ability to work independently or as part of a team with the ability to self-motivate and get things done in a fast-paced environment

  • A desire to make an impact as part of a high-growth, transformational company that is Bold, Relentless, Curious, and Collaborative.

Moderna is pleased to provide you and your family with a comprehensive and innovative suite of benefits, including:

  • Highly competitive and inclusive medical, dental and vision coverage options
  • Flexible Spending Accounts for medical expenses and dependent care expenses
  • Lifestyle Spending Account funds to help you engage in personal enrichment and self-care activities
  • Family care benefits, including subsidized back-up care options and on-demand tutoring
  • Free premium access to fitness, nutrition, and mindfulness classes
  • Exclusive preferred pricing on Peloton fitness equipment
  • Adoption and family-planning benefits
  • Dedicated care coordination support for our LGBTQ+ community
  • Generous paid time off, including:
    Vacation, sick time and holidays
    Volunteer time to participate within your community
    Discretionary winter shut down
    Paid sabbatical after 5 years; every 3 years thereafter
  • Generous Paid Leave offerings, including 18 weeks of 100% paid parental leave for all new parents
  • 401k match and Financial Planning tools
  • Moderna-paid Life, LTD and STD insurance coverages, as well as voluntary benefit options
  • Complimentary concierge service including home services research, travel booking, and entertainment requests
  • Free parking or subsidized commuter passes
  • Location-specific perks and extras!

Candidates should be aware that Moderna currently maintains a policy requiring all US-based employees to be fully vaccinated against COVID-19 and receive a booster shot once eligible. Newly hired employees must be vaccinated and boosted prior to their employment start date. Moderna is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated or receive a booster where it is not an undue hardship to the company to do so as provided under federal, state, and local law.

About Moderna

In over 10 years since its inception, Moderna has transformed from a research-stage company advancing programs in the field of messenger RNA (mRNA), to an enterprise with a diverse clinical portfolio of vaccines and therapeutics across seven modalities, a broad intellectual property portfolio in areas including mRNA and lipid nanoparticle formulation, and an integrated manufacturing plant that allows for rapid clinical and commercial production at scale. Moderna maintains alliances with a broad range of domestic and overseas government and commercial collaborators, which has allowed for the pursuit of both groundbreaking science and rapid scaling of manufacturing. Most recently, Moderna's capabilities have come together to allow the authorized use and approval of one of the earliest and most effective vaccines against the COVID-19 pandemic.

Moderna's mRNA platform builds on continuous advances in basic and applied mRNA science, delivery technology and manufacturing, and has allowed the development of therapeutics and vaccines for infectious diseases, immuno-oncology, rare diseases, cardiovascular diseases and autoimmune diseases. Moderna has been named a top biopharmaceutical employer by Science for the past seven years. To learn more, visit

Moderna is a smoke-free, alcohol-free and drug-free work environment.

Moderna is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a persons race, color, gender, age, religion, national origin, ancestry, disability, veteran status, genetic information, sexual orientation or any characteristic protected under applicable law. Moderna will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.




Moderna is advancing messenger RNA (mRNA) science to create a new class of transformative medicines for patients. Moderna’s platform builds on continuous advances in basic and applied mRNA science, delivery technology and manufacturing, providing the Company the capability to pursue in parallel a robust pipeline of new development candidates. Moderna is developing therapeutics and vaccines for infectious diseases, immuno-oncology, rare diseases and cardiovascular diseases, independently and with strategic collaborators.

mRNA is now a turning point in the history of science, medicine, technology, even humankind itself. With this breakthrough discovery, many of the world’s biggest and most challenging medical problems are no longer a question of “how?” but merely a question of “when?”

Come with us as we pursue the uncharted reaches of possibility and make your mark on the future of medicine.


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