CDnA - Director Media and Campaign Analytics (US Remote)

HOW MIGHT YOU DEFY IMAGINATION?

If you feel like youre part of something bigger, its because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. Its time for a career you can be proud of.

Director Media and Campaign Analytics (US Remote)

Live

What you will do

Lets do this. Lets change the world! In this vital role the Director, Media and Campaign Analytics, reports to the Executive Director of Decision Sciences, and is responsible for comprehensive measurement of Amgens multimillion dollar marketing portfolio. This visionary leader, in partnership with brand leaders, agency partners, Digital Technology and Innovation (DTI), Global Customer Capabilities (GCC), Commercial Insights (CI), Reporting Center of Excellence (RCOE) and other Commercial leaders, will shape Amgens omnichannel measurement strategy to maximize impact and efficiency across channels and businesses. This leader will create a roadmap to define Amgens current measurement capabilities across the short, mid, and long-term horizons, standing up new capabilities, attracting talent, driving innovation, and scaling best practices across Therapeutic Areas (TAs).

Responsibilities

• Media, Web and Targeted HCP Performance analytics

• Scalable and standardized measurement plans across TAs

• Strategize, plan, and implement various phases of omnichannel analytics with a clear focus of enabling informed promotional planning

• Portfolio management: portfolio measurement and reporting, strategy, communication, and investment shift recommendations

• Portfolio innovation: design and build pilots, lift and shift of innovation, scaling best practices

• Partner with content and brand teams to enable development of the best and most relevant content with analytics

• Owner of key partnerships: Build one-on-one relationships with DTI, GCC, Brands, CD&A and global leaders to achieve mutual goals with key partners

• Executive Alignment & Governance: Ongoing communication and alignment of media goals, strategy, performance, and decision making with Content and Media strategy leads

• Partnership and thought leadership with brand leads and CDA/decisions science

• Own self-service reporting important metrics and engage with reporting center of excellence for development and change management for their release

• Harmonize all relevant measurement outputs to ROI/ Marketing Mix outputs

This position can be done remotely in the US, however preferred location is Thousand Oaks, CA area.

Win

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative partner with these qualifications.

Basic Qualifications:

Doctorate degree and 4 years of analytics, operations or pharma experience

Or

Masters degree and 8 years of analytics, operations or pharma experience

Or

Bachelors degree and 10 years of analytics, operations or pharma experience

And

4 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources

Preferred Qualifications:

• Experience working across marketing strategy & delivery, with an understanding of promotional strategy and execution to both healthcare professionals and consumers

• Deep knowledge of media measurement approaches and enabling technology

• Prior media agency experience

• Experience with Martech stack

• Experience supporting campaign design with analytics like (A/B Testing, Attribution Modelling, Tableau Reports etc.)

• Ability to translate business goals into measurement strategy and support timely measurement, and optimization of campaigns

• Experience launching capabilities, best practices, and new ways of working that enable adoption of a measurement-first attitude

• Working knowledge of end-to-end campaign planning processes, working knowledge of marketing platforms and technology, and ability to lead cross-functional partners to craft and execute on large scale strategies

• Intellectual capital and curiosity with 80/20 approach and agility to prioritize and pivot based on evolving business objectives

• Ability to influence without authority & communication skills through a collaborative approach as this individual will be expected to quickly build rapport and credibility at all levels throughout the organization

• Focus on teamwork, relationship-building and influencing others with exceptional ability to co-create and work collectively with various business leaders and cross-functional key partners

• Conceptual thinking and problem-solving skills with ability to navigate ambiguity, develop frameworks and distill complex information into concise and impactful messages/presentations

Thrive

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for our teammates professional and personal growth and well-being.

• Vast opportunities to learn and move up and across our global organization

• Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act

• Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits

Apply now

for a career that defies imagination

In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join us.

careers.amgen.com

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Amgen requires all staff in the United States, Puerto Rico and Canada to be vaccinated from COVID 19 as a condition of employment. In accordance with applicable law, Amgen will provide reasonable accommodations to staff members who qualify on the basis of a medical reason or a sincerely held religious belief, practice, or observance. Such accommodation may not pose an undue hardship to Amgen, its operations, or its staff.