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Sr. Manager, Global Brand Marketing - Flu Portfolio

Employer
CSL Behring
Location
Summit, New Jersey
Start date
Nov 1, 2022
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Job Details

Job Description

The Opportunity 

The position ensures the development of the global brand positioning and execution of the global brand plan with all relevant internal and external stakeholders to ensure the successful achievement of brand global goals. It involves collaboration with cross-functional stakeholders to ensure consistency in brand positioning, prioritization of markets, and annual strategic planning.  In addition, this position will also lead and execute strategic and brand planning activities for global markets, market research, sales analytics, forecast and budget tracking.   A key function of this role is partnership with regional commercial operations to support their marketing needs, ensure consistency in brand messaging, compliance in promotional activities and gather insights to improve or create new marketing programs.

The Role 

  • Brand Positioning

  • Develop/validate a differentiated and market research-based brand positioning that supports strategy and priority segments

  • Lead and execute prioritization of markets for geo-expansion, participate life cycle management as needed

  • Interface with market intelligence and forecasting to determine and implement optimal portfolio positioning across all geographies of interest

  • Support the Franchise Strategy team in the implementation of positioning, i.e. inform the development of key tools necessary to achieve optimal positioning

Cross-functional Interactions

  • Responsible for integrating Pandemic Response Solutions Team strategy into Seqirus Seasonal Strategy

  • Strong accountability for developing relationships with key internal functions, including Regional Operational Marketing, R&D, Legal, Finance, and Regulatory

  • Provide input into global forecasting activities in alignment with overall business objectives

  • Leads the team for the Commercial Development budget

  • Leads organization on strategy and execution plans across all Global Conferences. Interfaces with Medical Affairs to identify publication strategy for conferences.

Strategic Brand Planning (MF59)

  • Lead significant collaboration with internal and external partners particularly Medical Affairs, Health Economics, & Regulatory as well as outside agencies to translate relevant clinical data, HEOR need and regulatory requirements into commercial strategies

  • Lead and execute prioritization of markets for geo-expansion, participate life cycle management as needed

  • Implements and updates an annual strategy for Seqirus adjuvant technology (MF59)

  • Drive appropriate market research to close knowledge gaps, inform strategic direction, anticipate customer needs and take action to meet them in advance

  • Participation within Global Product Leadership Teams (GPLT)

  • Participation in annual planning process (forecasting, brand planning)

  • Collaborate with analytics and HEOR teams on analyses of product growth and pricing

Your skills and experience 

  • Bachelor’s Degree required at minimum

  • MBA or other advanced degree preferred

  • At least 7 years working experience in commercial in the pharmaceutical, medical device or FMCG companies

  • At least 5 years working on a brand team or within global marketing

  • Vaccine marketing experience preferred

  • Prior global product launch experiences an advantage

  • Experience in leading a multi-functional team within an indirect reporting structure

Our Benefits 

Seqirus is committed to attracting and retaining world-class employees who are valued for their contributions to achieving business objectives. Learn more about some of the benefits you can participate in when you join Seqirus. 

About Seqirus  

Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world, Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about Seqirus

We want Seqirus to reflect the world around us 

As a global organization with employees in 35+ countries, CSL embraces diversity, equity and inclusion. Learn more about Diversity, Equity & Inclusion at Seqirus. 

Do work that matters at Seqirus! 

About Us

Our Benefits

Seqirus is committed to attracting and retaining world-class employees who are valued for their contributions to achieving business objectives. Learn more about some of the benefits you can participate in when you join Seqirus.

About Seqirus

Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world, Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about Seqirus.

We want Seqirus to reflect the world around us

As a global organisation with employees in 35+ countries, CSL embraces diversity, equity and inclusion. Learn more about Diversity, Equity & Inclusion at Seqirus.

Do work that matters at Seqirus!

Company

As the third largest global biotechnology company with employees in more than 35 countries, CSL Behring is focused on serving patients with serious and rare diseases, including coagulation disorders, primary immune deficiencies, hereditary angioedema, respiratory disease and neurological disorders. We collaborate with patient and biomedical communities to improve access to therapies, advance scientific knowledge and support future medical research. 


CSL Behring's dynamic environment fosters innovation and attracts the best and brightest who share a commitment to helping save lives. People here are free to live their Promising FUTURES where they can fulfill their individual career aspirations and realize their potential. 


CSL Behring is committed to diversity and inclusion, both of which underpin our Values of patient focus, innovation, collaboration, integrity and superior performance. We believe that by harnessing and honoring the unique capabilities, experiences and perspectives of our people, we are better able to serve our patients.


CSL Behring operates one of the world's largest plasma collection networks, CSL Plasma. The parent company, CSL Limited, headquartered in Melbourne, Australia, employs more than 27,000 people, and provides its life-saving medicines in more than 70 countries. 
For more information visit www.cslbehring.com. Help us deliver on our promise to save lives and protect the health of people around the world. Promising FUTURES start at CSL Behring!

Stock Symbol: CSL

Stock Exchange: Australian Securities Exchange

Find Us
Phone
610-878-4000
Location
1020 First Avenue
King of Prussia
Pennsylvania
19406
US
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