Senior Growth Marketing Manager (Patient Recruitment)

About TrialSpark

TrialSpark is a technology-driven drug development company that runs end-to-end clinical trials, focused on bringing new treatments to patients faster and more efficiently.

The biggest bottleneck in bringing new treatments to patients is the clinical trial. On average, getting a drug through the trial process takes nearly a decade and frequently costs $1B+. To combat this industry problem, TrialSpark is building a technology platform that optimizes all aspects of a clinical trial, enabling more efficient trial design, faster trial completion, and higher trial data quality.

TrialSpark recently raised their Series C, and is putting the capital to work by in-licensing and co-developing drug programs through in-house development, joint ventures, and NewCos. Together with doctors, patients, and communities, TrialSpark is working to develop the treatments of tomorrow.

About the Position

Recruiting patients is one of the industry’s biggest problems, with up to 50% of studies terminating early due to the inability to meet patient enrollment targets. Patients are often apprehensive, uninformed, or unaware of how trials work and how their participation can make a real difference in drug development. 

In this new position, you’ll lead the Growth Marketing team within the Patient Recruitment function, responsible for engaging and bringing high-quality patients to participate in studies relevant to their condition(s). You’ll develop, implement, and iterate on patient recruitment strategies by A/B testing across digital and physical channels. Leveraging your digital marketing experience and entrepreneurial spirit, your goal is to improve the scale and efficiency of our lead-generation channels and deliver on recruitment targets. Other key responsibilities include building new campaigns and experiments, managing creative testing, setting budgets and targets, overseeing channel reporting, and leading / mentoring one direct report.

Responsibilities

• Create and implement a cohesive multi-channel patient acquisition strategy 
• Build, test, and iterate on campaigns across a variety of digital / physical channels, creating a well-documented playbook along the way
• Continuously optimize the messaging, scale, and efficiency of our campaigns across channels and studies 
• Increase the volume and quality of patients enrolled in each study, enabling broader patient access to clinical trials while delivering on our enrollment targets
• Manage budgets, targets, forecasting, and report on performance across campaigns
• Identify opportunities for expansion (e.g. audience, geography, targeting, and social channel etc.) then devise and launch experiments (A/B testing)
• Partner with Product, Operations, R&D, and Analytics teams to enhance end-to-end patient experience through our product and implement thoughtful engagement / retention strategies
• Lead and mentor one direct report (Marketing Associate)

About You 

• 7+ years of hands-on paid marketing experience managing direct response campaigns (e.g.  Google Ads and Facebook/Instagram) with 2+ years of people management experience; other channel experience a major plus
• Self-starter and strategic thinker with ability to create paid marketing strategies from ground up 
• Track record of achieving performance goals by leveraging expertise in paid marketing tactics
• Experience building attribution models and managing performance marketing campaign roadmaps, applying a data-driven approach to problem solving
• Entrepreneurial mindset and can-do attitude; excitement for A/B testing and continuous channel / campaign improvement
• Familiarity with tech and tools in the paid marketing ecosystem, including brand monitoring, campaign management tools, and analytics platforms
• Excellent communication and relationship building skills
• Prior experience in an industry with a complex user lifecycle (e.g. healthcare, fintech) (Preferred)
• Experience across other social channels, including Twitter, Snapchat, LinkedIn, TikTok, Reddit, or Pinterest (Preferred)
• Familiarity with programmatic display (Preferred)

We offer competitive compensation because we want to hire the best people and reward them for their contributions to our mission. We pay all employees competitively relative to the New York City market, regardless of their location. In compliance with NYC’s pay transparency law and in pursuit of pay equity and fairness, we publish salary ranges for all open roles at TrialSpark. The target salary range for this role is $145,000 - $187,000.

On top of base salary, we also offer equity, generous perks, location flexibility, and comprehensive benefits – learn more about them and our compensation philosophy here.

If this range doesn’t match your expectations, please still apply because we may have something else for you.

You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.