Associate Director, Consumer Marketing - Zuranolone

General Scope and Summary

Sage Therapeutics is searching for an Associate Director to lead the development and execution of consumer marketing initiatives with an emphasis on digital. The Associate Director will drive the strategy and development for patient engagement activities ranging from traditional in-office educational materials to digital advertising. These initiatives will directly contribute to Sage’s aspiration of revolutionizing the care of depression (for MDD, Major Depressive Disorder and PPD, Post-Partum Depression). The position requires a highly motivated individual who can work independently, think strategically, and collaborate transversally to accomplish complex deliverables.

Roles and Responsibilities

• Create a comprehensive digital patient engagement strategy leveraging omnichannel for both pre-launch and launch initiatives.

• Drive the strategy and execution for unbranded patient engagement campaigns.

• Develop and manage KPIs/analytics on digital initiatives and provide recommendations for future digital marketing programs.

• Develop core consumer launch materials, including patient brochure, print ads, etc.

• Train field force on how to appropriately leverage consumer materials.

• Manage materials, projects, and resources through the internal review committee process (MLR).

• Manage multiple agency partners including management of associated budgets.

• Manage vendor contract processing (purchasing requisitions, invoices, and approvals).

• Collaborate with multiple functional groups across the organization, including but not limited to Sales, Regulatory, Market Access, Market Research, Commercial Operations, Legal, Patient Advocacy, and Medical Affairs.

• Align all efforts with Collaboration partner.

Experience, Education and Specialized Knowledge and Skills

Must thrive in a fast-paced, innovative environment while remaining flexible, proactive, resourceful, and efficient. Must have excellent interpersonal skills, the ability to develop relationships with key stakeholders, and good conflict management and negotiation skills. 

Basic Qualifications

• Bachelor's degree required.

• 6+ years of experience in marketing in the pharmaceutical/biotechnology industry.

Preferred Qualifications

• CNS experience is a plus.

• Launch experience is a plus.

• Comprehensive understanding of digital ecosystem and how desktop, mobile, social, search, and other online/offline channels work together in a customer journey.

• Experience managing external brand agencies and vendors.

• An outstanding track record of strong communication, presentation, analytic, and strategic capabilities.

• Proven ability to work under pressure, prioritize, and manage multiple projects as well as effectively influence, collaborate, and communicate with internal and external partners.

• Ability to build strong relationships with coworkers of various backgrounds and expertise.

• Excitement about the vision and mission of Sage.

• Embrace our Core Values: Put People First, Improve Lives, Cultivate Curiosity, Do Right, and Forge New Pathways.

All Sage new hires will be required to provide documentation that they are fully vaccinated against COVID-19 or, if not, that they are legally entitled to an accommodation due to a medical condition or a sincerely held religious belief.  Requests for accommodation will be considered on a case-by-case basis, and Sage will consider, among other things, whether the proposed accommodation would create an undue hardship.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

EEO is the Law

EEO is the Law - Poster Supplement

We value our relationships with professional recruitment firms. To protect the interests of all parties, and given the large volume of inquiries received from third-party placement agencies, we are not able to respond to all agency inquiries. We do not accept unsolicited resumes from any source other than directly from candidates for current or future positions. Submission of unsolicited resumes in advance of a signed agreement between our company and a placement agency does not create an implied obligation and, if an unsolicited candidate represented by a placement agency is hired, we are not obligated to pay a fee. Only approved recruitment firms will be allowed to provide services to Sage Therapeutics, Inc.