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US NGENLA Marketing Sr Manager, Omnichannel/Consumer

Employer
Pfizer
Location
New York City, New York
Start date
Sep 22, 2022
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Job Details

ROLE SUMMARY

The US Rare Endocrine and Neurology franchise is one of the most rapidly growing businesses across Pfizer Biopharma, with 60% 3-year annual growth and a stellar pipeline including two breakthrough asset launches (“25 by 2025”) in the next 2 years. The team is laser-focused on maximizing in-line Endocrine portfolio performance (Somavert and Genotropin), and delivering a best-in-class launch for Somatrogon (Ngenla) in a highly competitive growth hormone category. This colleague will play a critical role on the team in enabling launch efforts and patient activation.

US NGENLA Marketing Sr Manager, Omnichannel/Consumer will be responsible for supporting the launch of Ngenla, leading consumer and omnichannel engagement strategies and execution of various tactics across the portfolio.

Primarily, this colleague will be responsible for consumer Ngenla strategy, providing support to the Advocacy Lead with growth hormone advocacy partnerships, unbranded initiatives such as Dream Big and Growing Connections, and PAL partnerships with the growth hormone community. This colleague will also be responsible for consumer messaging and materials for the Ngenla launch, from day one materials to branded resources as the launch evolves. Finally, this colleague will lead the omnichannel strategy and consumer engagement plan for Ngenla, optimizing awareness and digital channels for consumer activation. In this role, this colleague will work closely with the existing Advocacy and HCP lead as well as the Patient and Access Lead. Given the dynamic nature of the endocrine franchise and the upcoming launch of Ngenla, this role requires a creative, adaptable and strategic colleague who is comfortable with marketing frameworks and problem-solving in a fast-paced environment. This role reports to the US Endocrine Marketing Team Lead.

ROLE RESPONSIBILITIES

Key responsibilities for the role include:

  • Support Ngenla brand strategies applying insights and translating them into meaningful strategies, tactics and ultimately market results

  • Utilize data to optimize all digital activity, including channel and message propensity, qualitative insight

  • Create and execute and integrated consumer omni-channel plan across channels (email, direct mail, media, search, etc).

  • Partner with cross functional team to continuously measure and monitor omni-channel campaign impact and effectiveness key performance indicators (CTR, open and read, etc.) and incorporate customer insights into future planning.

  • Support advocacy and PAL engagement, and strategy and tactics for evolution of Dream Big and Growing Connections campaigns with guidance from Advocacy Lead

  • Oversee and manage consumer Expense/Finance Budget

  • Contribute to annual strategic and tactical operating plans

  • Collaborate closely with cross functional team members including Medical, Customer Insights and Analytics, Digital, Communications.

BASIC QUALIFICATIONS

  • Bachelors Degree required, MBA preferred

  • ~7 years of pharmaceutical industry, provider, managed care, or strategic consulting experience

  • Demonstrated strong project management skills

  • Proven track record of operating in a fast-paced, high energy environment

  • Strong business acumen with excellent verbal and written communication skills for a wide variety of internal and external audiences, including senior Pfizer leadership and senior management from external organizations

  • Demonstrated success to build and maintain productive/collaborative relationships

  • Track record of innovation, leadership and significant contribution to the growth of brands

  • Ability to gain alignment: Effective listening and communication skills – gathers input from key stakeholders; communicates scientific and commercial strategies into clear updates for senior leadership

  • Ability to navigate internal organization/processes

  • Ability to engage and influence cross-functional team members, even without direct reporting relationships

  • Demonstrated ability to understand customer needs, extract key insights, and translate these into meaningful strategies and in market results

  • Ability to execute in the face of ambiguity or change

  • Fast learner; have the ability to learn new processes and systems quickly

  • Agency or vendor management experience

  • Launch experience preferred

  • Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, and influence the work of other colleagues to achieve meaningful outcomes and create business impact.

Other Job Details:

  • Last Date to Apply: October 4, 2022

Relocation assistance may be available based on business needs and/or eligibility.

Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment. As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

Marketing and Market Research

#LI-PFE

Company

Join world-class scientists and leaders who are dedicated to bringing therapies that will significantly improve patients' lives.

As one of the world's premier innovative biopharmaceutical companies, we're driven to discover the cure --driven to significantly improve the lives of everyone...everywhere. If you're similarly driven, you'll find there's no better place to begin --and continue --your career than at Pfizer.

Science is the foundation of our company.  This is why it's no surprise that the most driven scientists in the world choose to carry out their life's passion at Pfizer.  We arm them with the resources, technology, and facilities they need to solve some of the world’s most complex health challenges. This combination empowers our scientists with expertise in vaccines, small-molecule medicines, biotherapeutics amongst many others, to collaborate on breakthrough science, including the world's first mRNA-Based Covid19 vaccine.  Our colleagues advance science and technologies into the therapies that matter most.

Join us and you'll partner with colleagues of diverse backgrounds and abilities who contribute to all aspects of what we do. Great things happen when people come together with one shared goal. If you're driven to discover the cure- ensure it has the latest technology to make it a reality or help improve the lives of others- join those who are similarly driven at Pfizer. The future of medicine is happening here.

Visit www.pfizer.com and connect with us.

 

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Website
Phone
(212) 733-2323
Location
235 East 42nd Street
New York, NY 10017
United States
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