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HCP Promotions Lead

Global Blood Therapeutics
South San Francisco, CA
Start date
Sep 17, 2022

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Marketing, Marketing/Corporate Communications
Required Education
Bachelors Degree
Position Type
Full time
Biotech Bay
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Job Details


Position Summary:

Reporting to the Senior Director of Marketing, the HCP Promotions Lead will be a key contributor to growing the Oxbryta brand and leading multiple label expansions.  This position will lead the development of the brand positioning and the resulting product marketing strategy which will inform the creation and execution of a fully integrated HCP marketing plan.  The position requires strong leadership, communication, and collaboration with cross-functional partners. The HCP Promotions Lead, Director of Marketing will be responsible for budget oversight as well as management of an Associate Director and key agency partnerships.

The role will be based in South San Francisco Head Quarters and be a work interchangeable position requiring 1-3 days/week in the office.

Essential Duties and Responsibilities:

  • Lead the development of the HCP marketing strategy and implement a “best-in-class” promotional plan
  • Align partners and broader organization to the strategic vision and shared goals created for a successful growth plan with HCPs
  • Lead yearly U.S. Brand Planning process to develop the strategic plan to be successful every year
  • Serve as the U.S. representative in contributing to and developing the yearly global brand plan
  • Lead the cross-functional workgroups to drive multiple label expansions and key deliverables
  • Develop a thorough command of the clinical data to create promotional messaging consistent with the approved label
  • Partner with the market research/analytics teams to execute research plans to develop and assess targeting and effective promotional messaging
  • Lead the development of the POA and all sales materials working closely with Regulatory, Compliance and Legal partners through the development and approval phases of all materials to ensure that all communications are compliant
  • Create and execute successful Sales POA meetings; ensure partners are aligned and ready 
  • Work in close conjunction with analytics team to establish defining KPIs and other launch performance measures
  • Utilize strong leadership skills to help mentor and develop marketing team members
  • Assist with forecasting and other business decisions
  • Manage agency partners to support commercial efforts and produce timely and impactful deliverables
  • Create and support an environment of inclusion and excellence


  • Bachelor’s degree in marketing or related fields.  Advanced degree preferred
  • Minimum 9-14+ years’ or relevant experience in marketing and sales within the pharma or biotech industry
  • Broad marketing experience required across the lifecycle with emphasis on pre-launch and launch in specialty arena
  • Strong customer focus and knowledge of key stakeholders along the continuum of care
  • Experience in cross-functional roles preferred
  • Strong business acumen, strategic thinking, and execution excellence
  • 4+ years of experience leading people, teams and/or managing people (i.e., employees, contractor) desired for leadership role
  • Seasoned leader with the ability to confidently prioritize, direct, and manage multiple workstreams in a timely manner
  • Strong interpersonal skills – demonstrated ability to work in teams, build strong relationships and influence across functions without formal authority
  • Travel required 25 – 40% (estimated)

Fit with GBT culture:

  • Ability to build strong relationships with co-workers of various backgrounds and expertise
  • Ability to function at a high level in a team setting whether leading the group or acting as an individual contributor
  • Values-based leadership consistent with GBT's Core Values
  • Excitement about the vision and mission of GBT
  • Flexibility
  • Integrity

NOTE:  This position summary is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

The Company complies with all laws respecting equal employment opportunity and does not discriminate against applicants with regard to any protected characteristic as defined by federal, state, and local law.  This position may require you to work onsite or interact in person with customers of the Company and/or work onsite from time to time at the Company’s facilities.  The Company requires all employees working in its facilities (including attending in-person meetings and events) to be fully vaccinated from COVID-19 (except as required by applicable law).  Therefore, this position requires you to be fully vaccinated from COVID-19, subject to reasonable accommodations for a disability/medical condition or sincerely-held religious belief, and/or as otherwise required by applicable law.  The Company considers you fully vaccinated once 14 days have passed since you received either the second dose in a two-dose COVID-19 vaccine series or a single-dose COVID-19 vaccine. This position requires you to maintain a fully-vaccinated status against COVID-19, subject to reasonable accommodations required by applicable law. The vaccine must have been FDA approved, have emergency use authorization from the FDA, or, for persons fully vaccinated outside of the U.S., be listed for emergency use by the World Health Organization.


Global Blood Therapeutics (GBT) is a biopharmaceutical company dedicated to the discovery, development and delivery of life-changing treatments that provide hope to underserved patient communities. Founded in 2011, GBT is delivering on its goal to transform the treatment and care of sickle cell disease (SCD), a lifelong, devastating inherited blood disorder. The company has introduced Oxbryta® (voxelotor), the first FDA-approved treatment that directly inhibits sickle hemoglobin polymerization, the root cause of SCD. GBT is also advancing its pipeline program in SCD with inclacumab, a p-selectin inhibitor in development to address pain crises associated with the disease. In addition, GBT’s drug discovery teams are working on new targets to develop the next generation of treatments for SCD. To learn more, please visit and follow the company on Twitter @GBT_news.

Find Us
181 Oyster Point Blvd
South San Francisco
United States
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