Director, Oncology Market Access Marketing & Strategy

Join a Legacy of Innovation 110 Years and Counting!

Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 100 years of scientific expertise and a presence in more than 20 countries, Daiichi Sankyo and its 15,000 employees around the world draw upon a rich legacy of innovation and a robust pipeline of promising new medicines to help people. Under the Group’s 2025 Vision to become a “Global Pharma Innovator with Competitive Advantage in Oncology,” Daiichi Sankyo is primarily focused on providing novel therapies in oncology, as well as other research areas centered around rare diseases and immune disorders.

Summary

The Director, Oncology Market Access Marketing will lead the development of access strategy throughout product commercialization and ensure alignment across all internal stakeholders (Global, HEOR, Pricing and Contracting, US Sales and Marketing). The Director develops and implements market access strategies within oncology, as well as launch plans and tactics in the US to ensure broad market access and reimbursement. This individual also creates a value proposition and all marketing materials to support access with relevant stakeholders (payers, systems, GPOs, community oncology, any population health decision maker, to include Hub and DSI Access Central). The Director will also lead strategy for pathway submissions in collaboration with Medical Affairs and Medical Information and create evidence generation plans (as the co-lead of Core Value Team) designed to meet the requirements of payers in the US.

Responsibilities

- Leads the development, implementation and execution of Oncology Access Strategy promotional campaigns including the messages and program materials to be used by Account Managers and Sales Representatives with assigned customer segments.

Responsible for the development and implementation of pre-launch activities (pre-approval information exchange, profiling, segmentation, US landscape assessments). Coordinates with Market Access Training and the National Business Manager to ensure roll out and vision is achieved.

Leads the strategic vision of direct reports and ensures timely implementation of the following deliverables while ensuring collaboration and coordination of deliverables across cross functional teams:• Account Manager value message ,visual aids, value decks and other brand messaging elements including non-personal materials• Regulatory approvals: Responsible for PMRT (Product Material Review Team)ARC (Advertising Review Committee) and PGC (Promotional Grant Committee) process management related to projects and programs.• Oversee the implementation of market research insights for all campaigns, advisory boards, managed care thought leader development, leadership of Account Manager Feedback teams related to current and new program execution. Partners with the Manager, Market Access Insights to design and execute research deliverables.• Responsible for ensuring close collaboration with Brand teams and co-promote partners (if applicable) in order to generate success as defined by KPIs• Ensures that all strategies and tactics as well as marketing mix align with the Brands’ goals and objectives.• Contributes as the Access Strategy lead to the POA planning process for Access Strategy team in coordination with Market Access Training and the National Business Manager.
- Leads the relationship, vision and strategic development of health economic deliverables in order to further support Market Access customers, the Daiichi Sankyo portfolio of products, in partnership with US Medical Affairs. The incumbent should be advocating and influencing the future healthcare landscape and the Daiichi Sankyo strategy for in-line brands to inform USMA HEOR approach.

This person will be responsible for key work streams including:• Conducting payer and key health care stakeholder value and influence assessments• Synthesizing secondary research and insights and evaluating strategic evolution in the portfolio.
- Understand, monitor, and evaluate the effect of healthcare marketplace changes and evolving delivery systems, analyze alternative engagement models and develop strategic market access recommendations for in-line and pipeline products in all assigned channels. Provide routine assessments of potential impact of policy changes, health care trends and customer changes, and recommended courses of action to maintain patient access to DSI brands.

Qualifications: Successful candidates will be able to meet the qualifications below with or without a reasonable accommodation.

Education Qualifications (from an accredited college or university)

- Bachelor's Degree required
- MBA, PharmD or PhD preferred

Experience Qualifications

- 10 or More Years related experience, preferably in pharmaceutical industry required
- 4 or More Years Pharmaceuticals experience required
- 4 or More Years Managed markets marketing experience, marketing research, required
- 1 or More Years Pricing and access experience preferred
- 1 or More Years Pharmaceutical managed care sales/account management, preferred
- 1 or More Years Pharmaceutical sales preferred
- 1 or More Years Sales training or brand marketing preferred

Travel

Ability to travel up to 30% Customer Appointments, National and Regional Meetings, Advisory Boards

Daiichi Sankyo, Inc. is an equal opportunity/affirmative action employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.