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Director, Global Marketing, Transplant

CSL Behring
King of Prussia, Pennsylvania
Start date
Sep 13, 2022
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Job Details

Job Description

The Director, Global Marketing for the Transplant Therapeutic Area (TA) is responsible for development and implementation of global marketing strategies that support worldwide commercialization for assigned products within the Transplant Therapeutic Area (TA). These responsibilities cover both in-line brands and pipeline products. This position will also have a role in representing all GCD functions (marketing, medical and market access) on Product Strategy Teams.

Where applicable the incumbent will develop and implement global marketing strategies and tactics for assigned in-line brand(s) within the TA. This includes 3-year strategic marketing plans containing brand vision, strategic imperatives and tactical execution plans.

The role will be responsible for developing comprehensive, fully integrated “go to market” strategies, aligned with regions and countries, and for assigned pipeline product(s) in the TA which includes:

  • Value propositions
  • Market shaping activities
  • Global positioning, concepts and messages
  • Global marketing materials
  • Global brand guidelines

Provide critical analysis of internal and competitive products in collaboration with internal and external partners (market analysis, sales data analysis, market research, where appropriate) for identification of critical cross-regional marketing trends and opportunities and to formulate marketing and selling strategies and activities in the regions.

Provide commercial expertise related to the TA and provide relevant training to Commercial Operations Region staff where appropriate. Prepare and implement strategies for global TA conferences.

Develop and maintain strong relationships with key internal groups (including TALT members, Commercial Operations Regions, R&D, Legal, Finance, Medical Affairs etc.) and with key external groups (Key Opinion Leaders, Physician/Patient organizations etc) in order to facilitate internal and external collaboration.

• BS/BA required preferably in business/marketing, life sciences or healthcare discipline; MBA, Medical degree or other advanced degree preferred
• 10+ years' relevant commercial/marketing experience with a proven track of progressive responsibility. Specific experience in the assigned TA, as well as global and product launch experience is preferred.

Willingness and flexibility to meet overseas travel requirements (up to 20%).


About Us

Our Benefits

We encourage you to make your well-being a priority. It’s important and so are you. Learn more about how we care at CSL.

About CSL Behring

CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring.

We want CSL to reflect the world around us

As a global organisation with employees in 35+ countries, CSL embraces diversity, equity and inclusion. Learn more about Diversity, Equity & Inclusion at CSL.

Do work that matters at CSL Behring!


As the third largest global biotechnology company with employees in more than 35 countries, CSL Behring is focused on serving patients with serious and rare diseases, including coagulation disorders, primary immune deficiencies, hereditary angioedema, respiratory disease and neurological disorders. We collaborate with patient and biomedical communities to improve access to therapies, advance scientific knowledge and support future medical research. 

CSL Behring's dynamic environment fosters innovation and attracts the best and brightest who share a commitment to helping save lives. People here are free to live their Promising FUTURES where they can fulfill their individual career aspirations and realize their potential. 

CSL Behring is committed to diversity and inclusion, both of which underpin our Values of patient focus, innovation, collaboration, integrity and superior performance. We believe that by harnessing and honoring the unique capabilities, experiences and perspectives of our people, we are better able to serve our patients.

CSL Behring operates one of the world's largest plasma collection networks, CSL Plasma. The parent company, CSL Limited, headquartered in Melbourne, Australia, employs more than 27,000 people, and provides its life-saving medicines in more than 70 countries. 
For more information visit Help us deliver on our promise to save lives and protect the health of people around the world. Promising FUTURES start at CSL Behring!

Stock Symbol: CSL

Stock Exchange: Australian Securities Exchange

Find Us
1020 First Avenue
King of Prussia
United States
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