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Global Senior Product Manager, Cardiovascular & Metabolic Pipeline products

Employer
CSL Behring
Location
King of Prussia, Pennsylvania
Start date
Sep 10, 2022

View more

Discipline
Marketing, Product Development/Management
Required Education
Bachelors Degree
Position Type
Full time
Hotbed
Pharm Country
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Job Details

Job Description

The Global Senior Product Manager for the CV&M Therapeutic Area (TA) is responsible for the  implementation of global marketing strategies for pipeline product/s within the CV&M franchise.

Global marketing strategies include:

  • Development of value proposition for pipeline products, particularly renal, metabolic and cardiovascular products
  • Core global target product profiles, positioning concepts and/or messages
  • Core global marketing programs
  • Global brand guidelines and launch packages in digital and traditional forms

This role will implement tactics as defined by the CV&M Global Commercial Development (GCD) team and / or the Global Launch Team (GLT) for identified product/s. This may include:

  • Disease awareness activities
  • Transformation of defined strategy into promotional activities
  • Pre-marketing/launch concepts for new products/new markets
  • Development of training materials
  • Identify key business drivers for the market development strategy through in-depth understanding of product, cardiovascular treatment practices, customer needs and competitive trends in the cardiovascular market.

The incumbent will be an active participant in the Strategic Communication Plan for the respective product/s by:

  • Supporting the development and implementation of communication plan
  • Participation at congresses, symposia, meetings

Other activities include:

  • Monitoring and contributing to key product development milestones via the R&D project management process
  • Providing critical analysis of own and competitive products, in collaboration with internal and external partners, for use in formulating marketing and selling strategies and / or activities in the regions
  • Developing and / or maintaining relationships with key internal groups (including Commercial Operations Regions, R&D, Legal, Finance, etc.) and with key external groups (KOLs, Patient organizations etc.) where appropriate
  • Foster strong partnerships with health economics, market access, market research, legal, corporate communications and other functional teams to ensure understanding of brand strategies and aligned objectives.

Education:

BS/BA required, preferably in the health-related discipline/ natural science, MBA or other related business  or graduate science degree preferred.  

Experience:

Minimum of 7 years of marketing experience with a minimum of 5+ years in commercial marketing experience in the pharmaceutical or biotech industry.

Experience with both global and US launches is preferred.

Experience applying market research with an understanding of relevant pharmaceutical marketing tools is preferred

Different qualifications or responsibilities may apply based on local legal and/or educational requirements. Refer to local job documentation where applicable.

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About Us

Our Benefits

We encourage you to make your well-being a priority. It’s important and so are you. Learn more about how we care at CSL.

About CSL Behring

CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring.

We want CSL to reflect the world around us

As a global organisation with employees in 35+ countries, CSL embraces diversity, equity and inclusion. Learn more about Diversity, Equity & Inclusion at CSL.

Do work that matters at CSL Behring!

Company

As the third largest global biotechnology company with employees in more than 35 countries, CSL Behring is focused on serving patients with serious and rare diseases, including coagulation disorders, primary immune deficiencies, hereditary angioedema, respiratory disease and neurological disorders. We collaborate with patient and biomedical communities to improve access to therapies, advance scientific knowledge and support future medical research. 


CSL Behring's dynamic environment fosters innovation and attracts the best and brightest who share a commitment to helping save lives. People here are free to live their Promising FUTURES where they can fulfill their individual career aspirations and realize their potential. 


CSL Behring is committed to diversity and inclusion, both of which underpin our Values of patient focus, innovation, collaboration, integrity and superior performance. We believe that by harnessing and honoring the unique capabilities, experiences and perspectives of our people, we are better able to serve our patients.


CSL Behring operates one of the world's largest plasma collection networks, CSL Plasma. The parent company, CSL Limited, headquartered in Melbourne, Australia, employs more than 27,000 people, and provides its life-saving medicines in more than 70 countries. 
For more information visit www.cslbehring.com. Help us deliver on our promise to save lives and protect the health of people around the world. Promising FUTURES start at CSL Behring!

Stock Symbol: CSL

Stock Exchange: Australian Securities Exchange

Find Us
Phone
610-878-4000
Location
1020 First Avenue
King of Prussia
Pennsylvania
19406
United States
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