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Director, Patient and Consumer Marketing – Women’s Health

Employer
Myovant Sciences
Location
Brisbane, CA
Start date
Sep 8, 2022

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Discipline
Marketing, Market Research/Customer Experience
Required Education
Bachelors Degree
Position Type
Full time
Hotbed
Biotech Bay
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Job Details

Myovant Sciences aspires to be the leading healthcare company focused on innovative treatments for women’s health and prostate cancer designed to improve the lives of millions.  We are on a mission to redefine care for women and for men through purpose-driven science, empowering medicines, and transformative advocacy.  We are looking for passionate and enthusiastic individuals who share our excitement for this mission.


Summary Description


This position may be virtual or remote, you will have the ability to travel to home office in Brisbane, CA as needed

We are currently seeking a dynamic, highly motivated, and experienced individual for the position of Director, Patient & Consumer Marketing – Women’s Health. The Director will assume a leadership role responsible for a multitude of DTC and DTP related activities aimed at driving growth of MYFEMBREE, a treatment for patients with Uterine Fibroids and Endometriosis. This position is critical to the success of our growing women’s health business unit and Myovant as a whole.

Critical to the role will be developing and evangelizing an in-depth understanding of the uterine fibroids and endometriosis patients and their experience; defining, and executing opportunities that will drive brand awareness, education, and adherence.

This position will frequently interact and collaborate with our alliance partners along with many cross-functional teams which include HCP Marketing, Insights & Analytics, Advocacy, Market Access, Commercial Operations, Corporate Communications/PR, Medical Affairs, Regulatory, and Legal.


Essential Duties and Responsibilities

  • Lead the DTC/DTP marketing strategy and execution for MYFEMBREE; directly reports to the VP of Marketing for Women’s Health.
  • Develop and support the short-and long-term consumer and patient marketing strategies and tactical planning for MYFEMBREE Marketing, including the consumer portion of the annual brand business plan.
  • Lead the consumer marketing team to develop deep, meaningful insights for all target patient populations, and lead a team of creative and media agencies to translate those insights into impactful creative & tactical plans.
  • Develop targeted marketing plans to reach consumers and patients across the marketing mix, including video, digital/social and point of care tactics.
  • Develop business-aligned measurement plans and KPIs, and drive teams to understand performance and optimize tactics in real-time to ensure delivery.
  • Develop an in-depth understanding of the patient experience, designing messaging and support tactics to encourage a successful experience on MYFEMBREE.
  • Cultivate and maintain relationships with the patient advocacy lead, and community thought leaders to ensure MYFEMBREE remains a part of the conversation around improving women’s health.
  • Collaborate closely with alliance partners, HCP marketing personal and non-personal promotion leads, and respective cross-functional teams to ensure strategically aligned and coordinated efforts.
  • Closely manage Consumer promotions and media budget, recommending trade-offs where needed to ensure on-budget execution of plan.
  • Oversee all consumer agency relationships, ensuring the highest standards of delivery.
  • Develop and deliver presentations to a range of internal (executives, leadership team, sales) and external audiences.
  • Ensure compliance with all relevant laws, regulations, and policies.
  • Lead and develop a team of 1-2 direct reports.

 Core Competencies

  • Communicate and collaborate effectively to manage and influence stakeholders in a matrix environment, and across all levels of the organization.
  • Create, develop and implement multi-dimensional marketing and business plans. Present such plans in confident and clear manner to leadership.
  • Synthesize data across multiple sources drive critical decisions and recommendations among a range of strategic choices.
  • Demonstrate a results-driven, highly accountable working style, with an eye toward creative solutions and team followership to achieve results.
  • Demonstrate flexibility and embrace change in a dynamic, rapidly growing environment.
  • Formulate and integrate functional strategies with corporate and brand objectives and translate them into actionable deliverables.
  • High degree of organizational awareness, ability to connect the dots to understand all the interdependency and big picture
  • Demonstrate excellence in project management and effectively manage multiple projects/priorities

REQUIREMENTS (Education and Experience)

  • BA or BS degree. MBA, preferred.
  • Minimum of 12+ years of marketing experience. Pharmaceutical marketing experience preferred.
  • Minimum 5 years of consumer marketing experience. Prior CGP experience preferred.
  • Minimum 5 years experience leading the development and management of complex media plans, including video and digital/social elements.  
  • Minimum 5 years experience leading agencies to develop creative that is proven to change target behavior and achieve brand objectives. 

The well-being and safety of our employees is our top priority.  Myovant Sciences requires all U.S. employees to be fully vaccinated against COVID-19 as a condition of employment regardless of location of role (field-based, fully remote or site-based).  Fully vaccination is defined as two weeks after both doses of a two-dose vaccine or two weeks since a single-dose vaccine has been administered.  If you are unable to be vaccinated, you will have an opportunity to request a reasonable accommodation consistent with applicable laws.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.


If you require any accommodations, please email careers@myovant.com.

Equal Employment Opportunity

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Company

We aspire to be the leading healthcare company focused on redefining care for women’s health and prostate cancer. Our experienced team brings significant breadth and depth of expertise in drug development, combined with a commitment to develop new treatments for women suffering from uterine fibroids, endometriosis, and infertility, and men suffering from prostate cancer. We strive to improve the lives of millions of people, while building an innovative, dynamic, and collaborative company where employees thrive.

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Find Us
Website
Phone
650-392-0222
Location
2000 Sierra Point Parkway, Suite 900
Brisbane, CA 94005
United States
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