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Associate Director, Marketing

Employer
Santen, Inc.
Location
Emeryville, California
Start date
Aug 30, 2022
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Job Details

Company Description

Santen is a specialized life sciences company with a proud 130-year heritage focused exclusively on ophthalmology. As a Japan-originated, global company with our footprint in over 60 countries, we are dedicated to delivering innovative treatments and digital solutions for eye health, and addressing vision-related social issues for people around the world. Santen USA, headquartered in Emeryville, Calif., is an important part of our worldwide efforts and is home to our regional business teams. We have about 350 total employees in North America, including our other offices located in Toronto, Canada, Fort Worth, TX and Miami, FL. For more, visit https://www.santenusa.com/.

Job Description

This position reports to the VP, Marketing & Portfolio and is responsible for contributing to the commercial strategy, the U.S. launch and ongoing marketing activities of assigned assets in Santen’s pharmaceutical product portfolio. This position may also contribute to regional pipeline development projects on an as-needed basis.

Strategic Planning

  • Lead and support U.S. product commercialization, including development of business objectives, product positioning, key selling messages etc. for Santen’s established or new products.
  • Lead the development and execution of marketing strategy with accompanying initiatives and tactics.
  • Provide commercial recommendations from market research and analysis; work with Sr. Director of Portfolio to guide clinical development plans for assigned assets within the U.S. R&D portfolio.
  • Support development and implementation of detailed launch plans for late-stage pharmaceutical assets in the U.S.
  • Partner with other members of the Marketing team, Sales Operations, Market Access, Global Medical Affairs (GMA), and R&D to effectively communicate appropriate product, market, clinical and competitive information to maximize product awareness and lead generation, and sales.

Tactic Development & Implementation

  • Cultivate relationships with Key Opinion Leaders, key customers, and patients through Advisory Boards, Congresses and other pre- and post-launch activities.
  • Work with internal colleagues to own and manage relationships with Communications and Advertising partners to strategically promote portfolio within assigned budget and timelines.
  • Test marketing messages and materials with physicians and other key stakeholders (via market research, advisory boards, and 1:1 interactions) to ensure materials are relevant, informative and communicate key product information.
  • Work with internal colleagues to create Digital physician and patient-targeted sales and marketing collateral, including sales aids, disease education materials, product websites and videos, train sales organization on use of these materials.
  • Work with Ad agency to adjust branding and messaging.
  • Execute promotional strategy and tactics in collaboration with Ad agency and media buyers.
  • Ability and experience evaluating and negotiating scopes of work with agencies.
  • Perform ad hoc analyses as needed to assess current business environment and make recommendations.  Partnering with Sales Ops continuously improve product marketing tactic effectiveness.
  • Collaborate with Finance to track spending and review monthly accruals.

Qualifications
  • Bachelor’s degree required, preferably in the life sciences, engineering, nursing or related field.  PharmD, PhD, or MBA preferred.
  • 8+ years of pharmaceutical or biotechnology industry experience.
  • 3+ years of prior pharmaceutical marketing experience in ophthalmology required.
  • Prior pharmaceutical sales experience strongly preferred.
  • Candidate must have prior experience planning for and supporting the launch of pharmaceutical or biotechnology products in the U.S.
  • Demonstrated success in all aspects of marketing, including, but not limited to, messaging and positioning strategies, product development and commercialization.
  • Strong analytical skills in driving decision-making; proven experience in building a business case using market/sales data and financial forecasting to secure cross-organization buy-in.
  • Previous management consulting or market planning experience preferred; market research and/or forecast development desirable.
  • Strong interpersonal skills with a culturally-diverse employee base.
  • Demonstrated ability to collaborate cross-functionally to ensure that key stakeholder needs are satisfied.
  • Strong oral, written and presentation skills.
  • Strong project management skills.
  • Ability to effectively manage multiple issues concurrently.
  • Effective time management skills.

Additional Information

Grow your career at Santen

A career at Santen is an opportunity to make a difference. Through our long-term vision outlined in Santen 2030, we are committed to be a Social Innovator - addressing the social and economic needs of people with visual impairments. We have team members around the world using their diverse talents to unlock new modalities and drive innovations for patient outcomes, education and treatment. At Santen, we believe in empowering all our team members with flexible ways of working and a highly inclusive work environment.

The Santen Group is an Equal Opportunity Employer.  We are committed to building diverse teams and ensuring a safe and inclusive physical and virtual workplace for every one of our team members. All employment decisions are based on business needs, role requirements and individual qualifications regardless of race, color, ethnicity, national origin/ancestry, religion, sexual orientation, gender, gender identity/ expression, age, disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

COVID-19 Vaccination Requirement: Santen requires anyone working on-site or visiting company offices to confirm they are fully vaccinated against COVID-19. Individuals who choose not to get vaccinated and who receive a job offer must follow Santen’s process for requesting a medical or religious exemption and subsequent accommodation. Please reach out if you have questions or concerns about this policy and how it may apply to your candidacy for a role with Santen.

For more information about our company and the work experience, please visit https://www.santenusa.com/career-culture

Company

Santen is a global pharmaceutical and medical device company focused solely on ophthalmology. We’re committed to serving serious unmet needs by developing innovative solutions that protect vision and, in turn, preserve quality of life for people around the world.

Santen USA, located in Emeryville, CA, is an important part of our ophthalmic research, development, and commercialization efforts worldwide and the home of our regional business teams. By leveraging our deep industry knowledge and a network of external partners, we aim to deliver game-changing therapies and make hope a reality for people facing vision impairment and loss.

Our deep roots start in Japan, Santen’s worldwide headquarters, where the company began in 1890. Since then, Santen has become an established leader in the Asian and European prescription ophthalmology marketplaces and continues to expand across global markets, including the United States. Today, Santen employs more than 4,000 people worldwide and sells specialty ophthalmic products in more than 60 countries.

With a clear focus on vision, we aim to deliver the highest quality products, to act with integrity, to earn the trust of our partners and customers, and to deliver sight-saving innovations to physicians and patients who are waiting for them.
 

 

Find Us
Website
Location
6401 Hollis Street
Emeryville, CA 94608
United States
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