Director, Payer Brand Marketing, Oncology

ROLE SUMMARY

The Director, PCA Marketing, Oncology is a member of the PCA Payer & Channel Access Marketing (PCAM) team within PCA who will lead US market payer access and payer marketing strategy and execution for a portfolio of priority in line and launch products within the Oncology business. Success in this role will require close interaction and communication with Oncology Marketing Leadership, including Commercial leaders and the PHI/PCA Leadership teams. In addition, this individual will work directly with brand marketing, regional and national account management, finance, contracting strategy, Market Access Analytics, Field Medical, Global PHI, and other key internal stakeholders.

This individual will be responsible for ensuring the development, alignment, execution, and evolution of payer strategies and tactics designed to gain and maintain quality payer access for Pfizer products. In addition, this individual will help evolve the broader Oncology portfolio payer value platform and support the development of innovative engagements within the payer space. We seek a high-performing individual who has a deep understanding of the payer space with experience working with payer customers, brand marketing, pricing analysis, contracting, and market access analytics. The candidate should have the ability to interact with senior Oncology and PCA leaders and should have a track record demonstrating strong leadership, marketing, communication, influence, and strategic thinking abilities.

ROLE RESPONSIBILITIES

• Direct ownership and responsibility for building/enhancing payer marketing platform and payer access strategies across a portfolio of priority products, including commensurate accountability for and attainment of quality payer access targets and aligned execution across functions.

• Drive and inform key decisions regarding customer payer access assessments and negotiations in a complex and continuously evolving market

• Leverage advanced knowledge of payer space to lead US brand payer access strategy for assigned assets, including portfolio, market archetype, and lifecycle considerations; ensure alignment of strategies and tactics across brand marketing, PCA, Global PHI, Finance, Field Medical, and other customer facing functions

• Identify and address key product barriers to payer access and performance by applying advanced understanding of and experience with contracting and pricing strategies, payer analytics, and payer market trends across Therapeutic Areas, brand lifecycle, and market channels

• Lead evolution of broad payer value platform leveraging deep customer insights and incorporating input from PAM, Global PHI, PCAM, MAA, and other internal and external stakeholders

• Drive Customer/Brand engagement strategy for top customer accounts within Commercial, Medicare, Medicaid, and Federal channels and lead stakeholder alignment, shape brand/account goals, and drive execution with Account Management, Customer Marketing, Contract Strategy, and Sales.

• Ensure timely endorsement with Oncology, Biosimilars and PCA Leadership through frequent communications and presentations; lead, inform and influence payer-related activities and strategies with cross-functional departments including brand teams, Global PHI, and PCA

• Represent payer issues/opportunities within brand cluster LTs, and consistently articulate brand strategies & priorities to PCA & PAM Leadership Teams

• Develop and communicate pricing recommendation and lead process to inform Pricing and payer access strategy, and GTN assumptions for launch product; leverage analytics platform and inform business development decisions

• Direct application of advanced Customer Analytics to maximize profitable payer access opportunities

• Lead Product Payer Matrix team, a cross functional team focused on developing and aligning payer access objectives and improving execution of advanced payer strategies and tactics to drive business results

• Lead ongoing discussions and opportunity assessments with account management related to key products and customers
  

BASIC QUALIFICATIONS

• 10+ years of combined experience within the U.S. pharmaceutical/healthcare market with primary focus within Customer/Account Management, Payer Brand/Customer Marketing, and/or Healthcare consulting

• Recent US Payer Channel Access Marketing experience is required; knowledge of various therapeutic areas within Oncology, preferred

• Knowledge of medical benefit and Buy and Bill model preferred

• Pharmaceutical business leadership, including experience in strategy development and interaction with customers

• Familiarity with key payer conferences, customers, and opinion leaders, experience designing and leading payer ad boards and market research

• Demonstrated ability to develop strategy that links to executable tactics.

• Prior success delivering results and experience with collaborating across multiple stakeholders to drive results.

• Understanding of key business processes driving performance, and ability to align objectives and execute across multiple disciplines.

PREFERRED QUALIFICATIONS

• MBA or relevant graduate degree preferred

• People management experience preferred

• Proven ability to lead teams, build coalitions and develop strong partnerships across functions

• Executive presence and ability to interact effectively with all levels of the organization and with customers

• Track record demonstrating strong collaborative and communications skills; outstanding writing and presentation skills

• Ability to work under pressure, to take accountability for business challenges, think strategically and tackle complex problems

• Intellectual curiosity and ability to spot trends/ patterns

• Change agile

• Strong customer-orientation; an ability to see issues from the point of view of others

• An “execution mindset” focused on getting things done quickly and simply

• Experience managing a high volume of projects simultaneously

• GCMA experience preferred

• MBA or relevant graduate degree preferred

• People management experience preferred

• Strong interpersonal skills and evidence of both leadership and team work in a matrix environment

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Last Date to Apply: July 29, 2022

Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment. As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.