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Director, Medical Media, MEDIA LAB

Employer
Pfizer
Location
New York City, New York
Start date
Aug 10, 2022

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Discipline
Science/R&D, Research, Laboratory
Required Education
Bachelors Degree
Position Type
Full time
Hotbed
Pharm Country, Best Places to Work
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Job Details

Role Summary

As part of U.S. marketing, the Media Lab leads paid media efforts across the Biopharma group. The team partners with brands on media strategies to reach patients and healthcare professionals (HCPs). Core to this is advancing and innovating new media options, evolving our mix, and continually improving existing channels. The new Media Lab structure includes Planning and Platform roles to enable deeper brand insights and digital subject matter expertise. Paid Medical Media is an exciting new arena in the Platform team, focusing on paid media that helps to amplify scientific data across publications, congresses, and digital platforms.

The Director, Medical Media role is responsible for helping to develop this new practice within the Media Lab. This role will develop media strategies and plans to support the dissemination of data as a critical part of the Medical Omnichannel planning.

QUALIFICATIONS

  • 10+ years of agency or client-side Healthcare Professional (HCP) media/digital planning experience (pharmaceutical experience required)
  • Bachelor’s degree required
  • Core expertise in developing strategic paid media recommendations
  • Deep digital knowledge in planning, execution, and optimization expertise across social, display, programmatic, video/peer to peer, and search paid channels focused on HCP’s
  • Familiarity with Medical publication, data dissemination and associated tactics (publications, congresses, professional associations)
  • Experience leading agency teams within an agency or client-side
  • Ability to work effectively and collaboratively in a team-based & cross functional environment
  • Strong presentation skills, and ability to translate media concepts for a wide variety of audiences
  • Knowledge of media measurement norms, media industry standards, and evolving data/privacy landscape
  • Deep understanding of media landscape trends, opportunities, and challenges
  • Track record of paid digital media innovation

ROLE RESPONSIBILITIES

  • Lead medical media strategy, tactical paid media plan development, and implementation across several brands/business units in partnership with Medical Affairs Leads
  • Develop media plan recommendations to support medical omnichannel planning and data dissemination plan
  • Partner closely with medical leads, omnichannel planning and innovation leads during strategic planning, ongoing KPI assessments, evolving omnichannel / data dissemination plan
  • Regularly partner with cross-functional colleagues in Privacy, Regulatory, Finance, Procurement, Analytics, etc. as needed during development and management of media plans/buys
  • Partner with medical leads, omnichannel leads to establish clear digital KPIs and continually optimize plans
  • Lead medical digital media reporting and insights
  • Manage medical media budgets and forecasting
  • Ensure strong partnership and performance with HCP media AOR


Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

LAST DAY TO APPLY: 08/23/2022

Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment. As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

Marketing and Market Research

#LI-PFE

Company

Join world-class scientists and leaders who are dedicated to bringing therapies that will significantly improve patients' lives.

As one of the world's premier innovative biopharmaceutical companies, we're driven to discover the cure --driven to significantly improve the lives of everyone...everywhere. If you're similarly driven, you'll find there's no better place to begin --and continue --your career than at Pfizer.

Science is the foundation of our company.  This is why it's no surprise that the most driven scientists in the world choose to carry out their life's passion at Pfizer.  We arm them with the resources, technology, and facilities they need to solve some of the world’s most complex health challenges. This combination empowers our scientists with expertise in vaccines, small-molecule medicines, biotherapeutics amongst many others, to collaborate on breakthrough science, including the world's first mRNA-Based Covid19 vaccine.  Our colleagues advance science and technologies into the therapies that matter most.

Join us and you'll partner with colleagues of diverse backgrounds and abilities who contribute to all aspects of what we do. Great things happen when people come together with one shared goal. If you're driven to discover the cure- ensure it has the latest technology to make it a reality or help improve the lives of others- join those who are similarly driven at Pfizer. The future of medicine is happening here.

Visit www.pfizer.com and connect with us.

 

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Find Us
Website
Phone
(212) 733-2323
Location
235 East 42nd Street
New York, NY 10017
United States
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