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Tafamidis Hereditary Lead, US Marketing Director

Employer
Pfizer
Location
New York City, New York
Start date
Aug 4, 2022
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Job Details

ROLE SUMMARY

VYNDAMAX received early FDA approval in 2019 for the treatment of patients with transthyretin amyloid cardiomyopathy (ATTR-CM) to reduce cardiovascular-related mortality and hospitalizations. There are two types of ATTR-CM: wild type (wt), and hereditary (h). hATTR-CM has clinical and demographic features that make it distinct from wtATTR-CM and creates different patient journey dynamics.

The Tafamidis Hereditary Lead is a mission-critical US Marketing Director role responsible for leading the development and implementation of the tafamidis hATTR-CM strategy. This will include understanding differences in the hATTR-CM patient journey vs the wtATTR journey, characterizing key leverage points that are unique to the hereditary population, and identifying (and then executing) tactics unique to hATTR-CM to improve diagnosis and tafamidis utilization following FDA approval. This would include both disease education and branded efforts.

The Tafamidis Hereditary-CM Lead serves as the single point of accountability for the US business and is expected to set the strategic direction against which a broad range of cross-functional contributors will execute to maximize the value of the asset to Pfizer.

This position is based in NYHQ and reports to the Vice President Rare Cardiology Lead.

ROLE RESPONSIBILITIES

The position will play a leading role on the Vyndamax team

  • Leading the development and implementation of a comprehensive Hereditary-CM Strategic and Tactical Plan, both for launch and as the market and brand evolve. This will involve partnering with a wide range of headquarters and field-based colleagues, as well as external partners (including KOLs) and agencies
  • Developing and monitoring KPIs to measure strategy/brand success
  • Working in partnership with the HCP/Account team lead to ensure a cohesive overall ATTR-CM strategic platform for the brand
  • Maintaining and nurturing a collaborative working environment, and lead a cross-functional team in the coordinated execution of the Hereditary-CM Strategic and Tactical plan, including the identification and mitigation of risks, leadership of sub-teams to address issues, and coordination of key cross-functional activities
  • Ensuring relevant insights are surfaced and appropriately integrated in strategy and execution
  • Driving digital/non-personal efforts (leveraging emerging technology as applicable)
  • Serving as a strategic thought partner to the launch team across all pre/post launch activities in order to surface potential interdependencies across work streams, and pressure test key pre/post launch assumptions
  • Partner with the Health Equity Lead for VFTH
  • Preparing and presenting updates to senior leadership on launch planning and launch performance
  • Working collaboratively with the Global marketing team to inform and shape relevant content

QUALIFICATIONS

  • 10+ years of US pharma marketing or similar relevant experience; 6+ years of experience with an Advanced degree will be considered.
  • MBA or other advanced degree highly desirable
  • Significant inline marketing experience required
  • Rare Disease, Oncology, or specialty experience strongly preferred
  • Proven track record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions, and tactics
  • Demonstrated success in developing, executing, and measuring complex marketing programs – both personal and non-personal tactics
  • Experience with product positioning and branding
  • Experience in a multi-class TA
  • Strong team player with demonstrated ability to engage experts from a wide range of functional areas to improve business performance
  • Ability to effectively lead and influence an indirect team
  • Demonstrated ability to manage advertising and other agencies to produce campaigns and communications that significantly impact performance
  • Confidence and ingenuity to initiate, create and bring ambiguity into action
  • Self-motivated team player that is change agile and driven by success
  • Strong analytical skills; detail and action-oriented; creative mindset
  • Strong business acumen with excellent verbal and written communication skills for a wide variety of internal and external audiences, including senior Pfizer leadership and senior management from external organizations.
  • Demonstrated ability to lead and deliver results on multiple, complex, competing projects in a deadline-oriented environment

    Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

    NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

    • travel for meetings, POA, customer engagements

    Other Job Details:

    • Last day to apply: August 18, 2022
    • Eligible for employee referral bonus

    #LI-PFE

    Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment. As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.

    Sunshine Act

    Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

    EEO & Employment Eligibility

    Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

    Marketing and Market Research

    Company

    Join world-class scientists and leaders who are dedicated to bringing therapies that will significantly improve patients' lives.

    As one of the world's premier innovative biopharmaceutical companies, we're driven to discover the cure --driven to significantly improve the lives of everyone...everywhere. If you're similarly driven, you'll find there's no better place to begin --and continue --your career than at Pfizer.

    Science is the foundation of our company.  This is why it's no surprise that the most driven scientists in the world choose to carry out their life's passion at Pfizer.  We arm them with the resources, technology, and facilities they need to solve some of the world’s most complex health challenges. This combination empowers our scientists with expertise in vaccines, small-molecule medicines, biotherapeutics amongst many others, to collaborate on breakthrough science, including the world's first mRNA-Based Covid19 vaccine.  Our colleagues advance science and technologies into the therapies that matter most.

    Join us and you'll partner with colleagues of diverse backgrounds and abilities who contribute to all aspects of what we do. Great things happen when people come together with one shared goal. If you're driven to discover the cure- ensure it has the latest technology to make it a reality or help improve the lives of others- join those who are similarly driven at Pfizer. The future of medicine is happening here.

    Visit www.pfizer.com and connect with us.

     

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    Find Us
    Website
    Phone
    (212) 733-2323
    Location
    235 East 42nd Street
    New York, NY 10017
    United States
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