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Salesforce Marketing Cloud Consultant

Employer
AbbVie
Location
Lake County, Illinois
Start date
Aug 3, 2022
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Job Details

AbbVie US Commercial Organization is looking for a Salesforce Marketing Cloud (SFMC) Consultant to implement and execute campaigns, projects, & operations within its Marketing Technology stack, with a primary focus on SFMC. This position is in the Patient & Consumer Marketing, Marketing Activation team and will play a critical role in AbbVie’s digital transformation journey to rapidly deliver high quality omni-channel experiences to consumers & patients across the whole US brand portfolio.

This position reports directly to the Associate Director, Patient & Consumer Marketing, Marketing Activation, and will work across multiple cross-functional partners including marketing operations, SFMC operations/squads/pods teams, technical Business Relationship Managers, SFMC & Solution Architects, and relevant marketing organizations.

The ideal candidate will have exceptional SFMC expertise across the entire suite of tools, innovative problem-solving abilities, incredible flexibility, and a keen drive to learn, achieve, and optimize. This role will support and lead many activities including but not limited to requirement gathering & grooming, solution & technical design, campaign & platform configuration and QA, technical documentation, and campaign & capability deployment.

Responsibilities:

  • This role has two primary areas of focus:
    • Facilitate campaign delivery which enables seamless, unified, and useful experiences to consumers & patients.
    • Develop and optimize marketing technology platforms and landscape, with a main focus on SFMC.
  • Lead and collaborate with key stakeholders to build, configure, launch, iterate, and improve existing or new campaigns or capabilities.
  • Assist new & in-flight campaign and capability solution/technical design, documentation, and implementation.
  • Lead and support audience creation and development with SFMC and other connected platforms.
  • Debug and QA campaign and platform solutions; maintain and troubleshoot in-flight solutions.
  • Support the creation and execution of test scripts and end to end testing.
  • Provide rapid ad hoc campaign technology support for SFMC.
  • Support and assist in business requirement capture, grooming, and overall project documentation.
  • Assist and lead day-to-day platform governance, administration, and maintenance of the connected marketing activation platform.
  • Collaboratively deliver SFMC data and reporting capabilities for key stakeholders.
  • As it relates to SFMC and campaign deployment: support project management, scrum, and delivery teams and AbbVie SLC processes.
  • Assist in the development and activation of marketing automation campaign metadata; standards / nomenclature / taxonomy, governance model and change management.
  • Proactively recommend process improvements to optimize and grow the use of the platform.
  • Support the delivery of marketing technology solutions.

  • Bachelor's Degree with 7 years experience; Master's Degree with 6 years experience; PhD with 2 years experience.
  • Work experience in the pharmaceutical industry, CPG, or other complex and/or regulated industries.
  • End-to-End understanding of CRM/Marketing campaign process management and deployments.
  • Ability to seamlessly and effective communication and deliver to both technical and business stakeholders and environments.
  • 5+ years of hands-on campaign deployment & platform optimizations in SFMC with deep knowledge across the entire suite, including:
    • Email Studio, Content Builder, Mobile Studio, Journey Builder, Audience Builder, Ad Studio, and Automation Studio
  • Intermediate understanding of AMPScript, SSJS, and SQL and its utilization in SFMC.
  • Working knowledge of email development design, best practices, and delivery.          
  • Experience with SFMC integrations with Salesforce core and other relevant marketing and data platforms.
  • Track record in driving campaign operational improvements.
  • Strong business-centric/facing communication and project management skills.
  • Knowledge of Salesforce product suite including Salesforce 1, Sales Cloud, Service Cloud, Marketing Cloud, Platform, and the App Exchange preferred.
  • Understanding of data warehousing, integrations, and modeling preferred.
  • SFMC Certified preferred.
  • Knowledge of the systems development life cycle and other related IT methodologies preferred.
  • Intermediate knowledge on interactive email development and AMP4Email preferred.

Company

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.

Stock Symbol: ABBV

Stock Exchange: NYSE

Find Us
Website
Phone
1-800-255-5162
Location
1 North Waukegan Road
North Chicago
Illinois
60064
United States
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