Pfizer Digital Health, Customer Engagement & Activation Lead

At Pfizer we make medicines and vaccines that change patients' lives with a global reach of over 780 million patients.  Pfizer Digital is the organization charged with winning the digital race in the pharmaceutical industry.  We apply our expertise in technology, innovation and our business to support Pfizer in this mission.

In Pfizer’s Digital Health, Medicines, and AI unit we are establishing Pfizer as an industry leader in digital health and medicines products, addressing unmet medical needs and improving patient outcomes.

We seek qualified and committed individuals to join us in our mission to fulfill our company’s purpose as we advance breakthroughs that change patients’ lives by ensuring they have access to quality healthcare services and Pfizer’s medicines and vaccines.

ROLE SUMMARY

The drive for fast and impactful results, coupled with a customer obsession make you a fantastic candidate to lead Customer Engagement & Activation in Digital Health at Pfizer. Strong digital leadership skills and a proven track record in commercializing and marketing digital health products will be vital for this role. Above all, the Digital Health Customer Engagement & Activation Lead will be excited about our mission to provide digital health and medicine products that address unmet needs and improve patient outcomes.

The Customer Engagement and Activation Lead and their team will establish and grow the digital marketing, engagement, new product introduction, and launch capabilities within Digital Health, directly supervising leadership and team members.

The candidate will initially lead and have accountability for: engagement and go-to-market strategy, Digital product market introduction, digital marketing, and be on point for revenue generation strategies including DTC and B2B in partnership with our head of digital health and medicines. Given our desire to also amplify or core strategies and disease areas, the Customer Engagement & Activation Lead will collaborate closely with peers in our TA-aligned business units globally, regionally, and locally.

ROLE RESPONSIBILITIES

Commercialization & Marketing

• Create the overarching commercialization and go-to-market strategy for Digital Health and lead the team responsible for the execution of that strategy

• Partner with Digital Health Product Managers to define product-specific commercialization and go-to-market strategies and tactics in line with the overall Pfizer Digital Health strategy

• Develop the value proposition and product positioning strategy to prepare for product launch

• Shape revenue models, including customer definition and sources of direct revenue (from multiple sources) and indirect revenue (from lift to other Pfizer products); coordinate with stakeholder outside of Pfizer Digital Health to align on how these revenues will be attributed

• Define the overall sales strategy for each product and partner with relevant stakeholders outside of Pfizer Digital Health to create actionable sales strategy activation plans

• Drive the marketing strategy for Digital Health products, including brand & campaign management, insights-based messaging, omnichannel marketing, creative asset deployment, marketing analytics, and promo content enablement

• Partner with existing sales teams to incorporate Digital Health products into their product portfolio, including providing necessary product training

• Leverage other Pfizer teams to segment customers and create channel strategies; define contracting, pricing, and reimbursement strategies; and interpret competitive insights to make GTM decisions

• Build the Digital Health-specific commercialization and GTM capabilities needed to successfully bring digital health, medicine, and algorithm products to market

• Forge strong internal relationships with stakeholders in functions that own commercialization and GTM capabilities that Digital Health will need to utilize

Customer Experience & Success

• Create a compelling customer experience vision and strategy and collaborate with functions within Digital Health and across Pfizer to deliver; in this context, customers may include patients, providers, provider organizations, employers, and others

• Define and implement customer success strategies and tactics to ensure that customers achieve distinctive outcomes while using Pfizer’s digital health and medicine products

• Develop the infrastructure necessary to provide ongoing customer support to users of Digital Health products

BASIC QUALIFICATIONS

• 15+ years of experience, with 6+ years of marketing focus, including 2+ years owning marketing channels and 2+years leading a marketing team

• Experience working in a fast-growing health-focused companies, preferably taking a product from concept to launch

• Experience in B2B and D2C marketing environments strongly desired

• Demonstrated ability to lead cross-functional teams through setting a common vision and purpose, influence and persuasion

• An absolute commitment to adherence to all applicable compliance rules and regulations

• Demonstrated ability to effectively lead others through times of change

• Experience with the US market is highly preferred

• Bachelor's degree required; MBA or other advanced degree preferred

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

PREFERRED QUALIFICATIONS

• Experience in a high-growth environment, taking products from inception to launch

• Experience commercializing and/or marketing software as a medical device (SaMD) products

• Strong understanding of the internal and external data ecosystem associated with healthcare and life sciences

• Experience implementing emerging technologies in the pharmaceutical industry

• Additional consideration will be given to individuals who, in addition to the above, have regulated medical device or digital healthcare industry, or related experience (e.g., FDA submission processes)

PHYSICAL/MENTAL REQUIREMENTS

Extensive computer use, ability to work at a rapid pace, in a virtual environment.

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Some Travel will be required as part of this role. Expectations around travel will vary but you will need to be capable of travel within the region and to other regions.

This role may on occasion require physical or virtual participation on a weekend, holiday, or after normal business hours.

Other Job Details:

• Last Date to Apply for Job: August 9, 2022

Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment. As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.