Global Brand Director, Influenza Vaccines - Hybrid Work Arrangement

HYBRID Work Arrangement - This role is considered a hybrid position that is within a commutable driving distance to the Summit, New Jersey office to work onsite 1-2 days per week and attend occasional in person meetings / events as required.

The Opportunity 

As the Director, Global Marketing, Influenza Vaccines, you will lead the marketing strategies and activities of global, cross-functional strategies for Seqirus commercialized products, inclusive of Cell-Culture (Flucelvax), Adjuvanted (Fluad), Egg-based (Afluria).  You will lead a team of contributors that focuses on key strategic Commercial needs for the organization, including, global franchise strategy, market launches, life-cycle management, product positioning, pricing strategy, publications, and more.

As a member of the Commercial Development Team and you will interface regularly with Commercial associates across the globe as well as cross-functional business owners in relevant functions, such as Regulatory, Clinical Development, Legal, Medical Affairs, Business Development, Finance, Research & Development. 

The Role 

Global Franchise Strategy

• Lead the Global Product Teams for commercialized franchises (Fluad, Flucelvax, and Afluria)

• Execute upon Seqirus’ global differentiation strategy; develop Franchise strategic imperatives, and cross-functional tactical plans to achieve commercial objectives

• Drive cross-functional strategic activity with relevant stakeholders (regulatory, medical affairs, legal, clinical development, finance, etc.)

• Execute the development and socialization of the annual Integrated Franchise Plans. Socialize the plans across the organization to drive cross-functional implementation of on-strategy projects

• Provide strategic input into long-term strategic pricing plan for commercialized products

• Lead and oversee the development and socialization of global materials, claims, and messages  

• Lead the implementation of franchise-specific projects on an annual basis

• Optimize the clinical and real-world-evidence outcomes and publications through strong partnerships with Medical Affairs and Commercial Operations

• Influence global committees, such as MCC, to help Commercial teams meet their business needs

• Lead the development of business cases that support future investments by Seqirus

• Develop and implement annual life-cycle management (LCM) strategies that allow for short and long-term growth of Commercialized brands; Align these LCM strategies with Commercial Region heads as well as cross-functional leaders (R&D, Regulatory, and others)

• Oversee the budgeting for the team and identify cost improvements/efficiencies where possible

Influence Commercial Regions  

• Lead and coordinate product launch activity for new markets; prioritize functional activity to meet the needs of the business

• Partner with Commercial Operations to develop tools and strategic assessments that help promote Seqirus products vs. competitors

• Drive appropriate market research to close knowledge gaps, inform strategic direction, and anticipate market needs

• Collaborate on major decisions with Sr. Director, Global Franchise Planning and other Regional Leaders

Cross-Functional & Team Leadership

• Influences cross-functional Leaders to develop necessary tools (data generation, real-world evidence, regulatory licenses, etc.) to facilitate the implementation of the global franchise strategies

• Maximize the utilization of all available clinical support for commercialized products  

• Liaise with Medical Copy Clearance (MCC) members to support the development of global claims, messages and materials to our global franchise strategies

• Oversee the management of external agencies and consultants as needed

• Utilize Market and Competitive Intelligence to inform strategic direction

• Present strategic plans and other relevant items of importance to Senior Management, including Seqirus Leadership Team

• Assure of appropriate training and development of personnel

Your skills and experience 

• Bachelors of Science required, with MBA or MS (Pharmaceutical or basic sciences) preferred

• Minimum 7 years of experience in the pharmaceutical industry, including at least 8 years of experience in one of the various pharmaceutical functions, e.g. commercial, sales, or marketing, preferably within vaccines

• Minimum 4 years of experience in managing personnel, project management, and leading cross-functional global team’s

• Strong experiences in identifying, engaging, and managing ad agencies

• Strong marketing operation experience at least in one key market required

• Experience in growing established products, particularly across regions or through global capacity

• Intercultural experience and ability to lead in a complex and rapidly changing business environment, preferably 4+ years

• Strong interpersonal communication and negotiation skills with the ability to lead cross-functional teams in a global environment

• Strong knowledge of business processes within the pharmaceutical industry, e.g. forecasting, strategic planning, budgeting, project management, etc..

• Proficiency in MS Excel and Powerpoint and other Microsoft applications.

Our Benefits 

Seqirus is committed to attracting and retaining world-class employees who are valued for their contributions to achieving business objectives. Learn more about some of the benefits you can participate in when you join Seqirus. 

About Seqirus  

Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world, Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about Seqirus. 

We want Seqirus to reflect the world around us 

As a global organization with employees in 35+ countries, CSL embraces diversity, equity and inclusion. Learn more about Diversity, Equity & Inclusion at Seqirus. 

Do work that matters at Seqirus! 

Our Benefits

Seqirus is committed to attracting and retaining world-class employees who are valued for their contributions to achieving business objectives. Learn more about some of the benefits you can participate in when you join Seqirus.

Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world, Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about Seqirus.

As a global organisation with employees in 35+ countries, CSL embraces diversity, equity and inclusion. Learn more about Diversity, Equity & Inclusion at Seqirus.