Associate Director, Employer Brand & Recruitment Marketing

• Purpose: This role is responsible for development, ongoing activation and governance of recruitment marketing strategy and AbbVie’s employer brand messaging. You will lead, develop and implement recruitment
  marketing and advertising campaigns to successfully attract and convert top talent. In addition, you will
  drive employer brand messaging and application internally and externally in close alignment with
  Corporate Brand and other teams.       

Responsibilities:

• Partners with Corporate Marketing, Talent Acquisition and EED&I teams to develop and
• implement AbbVie’s recruitment marketing plan, generating targeted pipelines for key talent
  segments while also boosting overall awareness of AbbVie as an employer of choice.
• Serves as primary contact for paid media agency supporting recruitment marketing, including
  developing and reviewing project briefs, approving media plans, guiding channel and budget
  decisions, and evaluating effectiveness and best practices.
• Creates effective paid media strategies to reach and engage talent and uses
  performance results to optimize the plans.
• Responsible for recruitment marketing budget and oversight of functional and affiliate recruitment
  marketing campaigns and spend.
• Leads marketing presence in top Job Boards and Professional Social Media platforms to ensure
  brand positioning consistently remains ahead of competition.
• Provides management and strategic oversight on employer brand messaging, leading the
  appropriate employer brand application across HR, corporate and global businesses throughout
  the employee journey.
• Develops and implements governance model for affiliate recruitment marketing to ensure
  consistency of brand and effectiveness of campaign efforts
• Oversees Employer Brand resources on AbbVie Brand Central site used by regional TA
  team members and the business.
• Articulates the candidate decision journey and how it may differ by talent segment for use in
  marketing programs and tactics.
• Serves as subject matter expert for governing HR, recruiting and EEDI external digital content
  (e.g. social, web), in partnership with Corporate Marketing and corporate planning calendar
• Collaborates with Talent Acquisition and EED&I teams to identify high visibility recruiting events
  and leads marketing strategy and positioning for participation.

• Qualifications:
  • 10+ years proven ability in performance marketing including deep understanding of digital media
  channels. Must also have at least 5 years of marketing experience.
  • Should have a proven track record of success in the development and implementation of recruitment
  marketing and advertising, including measurement and reporting.
  • Experience with brand positioning and guidelines, preferably with a large global brand.
  • Proven experience and ability to cultivate/develop strong relationships and successfully interface with
  all organizational levels. Must demonstrate an ability to generate credibility and engage leaders.
  • Requires a passion for digital media, content development, and an intense curiosity about the future
  of how jobseekers look for their next career.
  • Must be interested in data analytics and have a desire to learn how to improve campaign
  performance through measurement.