EM Vaccines, Brand Marketing Lead (BML) - RSV

ROLE SUMMARY

• Responsible for supporting the RSV launch in Emerging Markets.
• Accountable for the development and execution of the EM marketing/business initiatives /platforms in partnership with global team/functions, RTALs and country marketers applying the Glocal operating model.
• Works across regions to implement plans and tactics with appropriate tailoring to meet EM specific needs using a combination of environmental analyses, HCP and patient insights and in-depth understanding of payers and policies impacting the categories.
• Shared accountability to deliver on launch planning and revenue projection across EM.

RESPONSIBILITIES

• Accountable for the development, update, and execution of detailed/actionable plans in Emerging Markets, that incorporate market development efforts.
• Oversee development and implementation of plans across priority EM markets. Monitor and ensure activation, execution of key milestones and needed updates to identify areas for improvement and optimization.
• Develop and evolve product strategies to maximize commercial success and profitability, providing guidance to markets for accurate product forecasting, positioning, product life cycle strategy, competitor and landscape evaluation, scenario planning and managing internal/external collaborations
• Identify strategic customer insights through collaboration with medical, market analytics, in-country teams and external stakeholders and translate into actionable strategies
• Partner with Cross-Functional team including RTALs, CBLs, Medical, PHI, CD, legal, public affairs and communications to align and advance business objectives.
• Drives innovation and Bold Moves specifically ensuring affordability and access plans, leveraging digital technologies to enable and enhance innovative go-to-market models
• Represents EM in Glocal Team/workstreams with requisite customer insights and needs
• Leads development of the product vision for EM in collaboration with RTALs and cross-functional partners
• Proactively and cost-effectively streamlines promotional efforts leveraging Glocal model and EM scale; seeks opportunities to more effectively execute marketing activities to free CBLs time to focus on customer-facing activities
• Develops detailed implementation plans to prepare for execution and tailors as appropriate for relevant market(s); aligns with other Global Groups and developed markets to leverage best practices
• Proactively recommend Buy-Up opportunities to boost growth and accelerate uptake.
• Develop and execute plans to ensure up-to-date and best in class category knowledge, for marketers and commercial customer facing roles (FF, KAMs, etc)
• Establishes cross-functional teams where needed for implementation plans and interface with regional and country stakeholders through effective matrix management
• Proactively works with country marketers and Country Category Leads to implement plans and evaluate impact, proactively addresses issues impacting the plans implementation
• Plans/forecasts, spends, and tracks initiative budgets

QUALIFICATIONS
EDUCATION AND EXPERIENCE

• Bachelor degree required, MBA is preferred
• 10+ years of professional experience in commercial or analytical roles
• 5 years+ of marketing / commercial experience

TECHNICAL SKILLS REQUIREMENTS

• Demonstrates business acumen and entrepreneurial spirit
• Acts decisively in complex and fast-moving environment
• Seizes accountability
• Holds people accountable
• Provides vision
• Grows others
• Leads change and innovation
• Self-aware
• Commits to “Purpose Blueprint"
• Builds effective teams
• Demonstrates matrix and cross-functional leadership
• Expect candidates to demonstrate these commercial /management competencies
• Virtual Management
• Market Customer and Competitor Insight and Focus
• Experienced in highly competitive markets
• Strategies & operational business / Marketing Planning (in- and above-market)
• Marketing Innovation
• Data analysis, interpretation and communications
• Performance and Program Metrics (strong track record of high performance)

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Other Job Details:

• Last Date to Apply for Job: June 30, 2022
• Additional Location Information: NA, LATAM, AFME, EU Onsite/Remote
• NOT Eligible for Relocation Package
• Eligible for employee referral

#LI-PFE #LI-REMOTE

Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment. As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.