Sr. Marketing Manager, Customer Engagement, Food & Environmental

The Customer Engagement Team develops communications strategies to meet business objectives, leads creation of content used across all activities, and collaborates across functions to generate new ways to engage audiences, drive demand and create deeper customer relationships.

The Senior Marketing Manager will be a key member of our Customer Engagement team, partnering with the Food and Environmental marketing team, to lead the development of strategic demand gen plans including messaging, content, nurture streams, webpages, events and 3^rd-party co-promotions. The position requires a seasoned marketer with a passion for developing communication strategies and driving programs that deliver meaningful experiences to key audiences and deliver business results. This position also requires strong marketing communications and demand generation expertise.

The Sr. Marketing Manager must be a self-directed, highly motivated individual with strong business acumen, who is comfortable with shifting priorities, and collaborating with varying levels of stakeholders in a matrixed environment. Individual must be able to think creatively and strategically and be able to grasp and distill a wide range of technical concepts.

Responsibilities

• Serve as the Customer Engagement partner for the Food and Environmental market solutions.
• Align with business partners to lead the global customer-facing demand generation plans to achieve business objectives - driving awareness and sales leads
• Curate all customer and sales messages to ensure consistency and result in best customer experience
• Develop integrated marketing plans to promote workflow-based portfolio solutions and incorporate product launch activities appropriately.
• Partner with channel experts to execute campaigns across a variety of digital and traditional tactics (i.e. events, webinars, videos, paid search, social, PR, brochures, tech briefs, etc.)
• Optimize programs by continually monitoring results and revising strategy to achieve goals
• Manage budget for all customer-facing programs

Qualifications

• BA/BS degree in marketing, communications or a related field; MBA preferred
• 10+ years of relevant experience
• Proven digital B2B demand generation and marketing communication experience within the scientific instrument, medical device or comparable high technology industry. Software experience desired.
• Must have the ability to conceptualize, write and/or manage content development direction for marketing communications tactics including digital media, search, video, and site as well as marketing collateral and sales tools.
• Self-motivated, confident team player able to lead and educate business partners about strategic communications
• Strong ability to synthesize information and business objectives from multiple sources, and oversee development of detailed content development plans, analytics strategies and project manage those plans and deliverables
• Excellent written and verbal communications/presentation skills
• Occasional domestic and international travel required

Company Description

Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for more than 60 years. With more than 7,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.   

Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We're the problem solvers and innovators that aren't afraid to take risks to transform the world of human health and well-being. We're all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow. 

Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status. 

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