Head of Brand Marketing & Communications

Helaina is a VC-backed biotech startup creating a new category of functional food products. We're the first company to put human proteins into food, starting with making the most human-like infant formula in order to empower and equip parents with more choice in their infant’s nutrition.

Helaina’s R&D harnesses the power of naturally occurring biological processes in tandem with modern advances in the space of synthetic biology, fermentation, and improved industrial processing. We developed a novel precision fermentation platform to unlock a suite of functional proteins, which allows us to create infant formula with health benefits previously only available through breast milk.

Helaina is backed by top VCs in the industry including Spark Capital, Siam Capital, Primary Venture Partners, and Plum Alley. We are a team of change-makers looking for our next team member who is intensely passionate about advancing synthetic biology for food and beverage products and redefining the future of nutrition. 

Helaina is looking for a Head of Brand Marketing & Communications to build brand presence and community for Helaina ahead of our first product launch. In this leadership position you will translate existing brand strategy work into meaningful, executable multi-channel marketing plans, applying your expertise to help shape and execute on our go-to-market strategy.
What You'll Do

• Bring the brand to life, leading development and execution of a multi-channel marketing strategy for go-to-market of our first product, infant formula 
• Build Helaina’s community of parents, medical practitioners, and other key stakeholders
• Drive the buildout of our digital presence and roadmap for content strategy
• Conduct customer and competitor research to inform strategies and campaigns 
• Collaborate with cross-functional leaders on go-to-market initiatives, and manage external agency partners
• Set and manage OKRs for brand marketing activity, measuring performance and iterating as we learn and grow 
• Ensure consistency and cohesiveness of brand across all touchpoints with Helaina

Qualifications

• 10+ years of relevant experience, including meaningful experience in a rapid growth environment for a consumer brand
• Interest in both strategic planning and tactical execution - this is a “roll up your sleeves” “no job too small” kind of role
• Past success building and scaling a brand before product launch, driving awareness across all relevant channels and building community for key audiences
• Deep understanding of influencer marketing, partnerships, community-building
• Experience managing agency partners and internal team members
• Effective communicator who speaks, listens, and write in a clear and concise manner
• Comfort working in a rapidly growing and evolving organization
• Strong support for Helaina’s mission

Bonus Points

• Startup experience
• Experience in food tech

The Logistics

• Terms of employment: Full-time, non-exempt
• Location: NYC or Remote; United States 
• Benefits: Full medical coverage, full dental and vision coverage, 401(k) plan, unlimited vacation, supportive parental leave policy, the opportunity for advancement, respectful managers, and supportive colleagues.

This is a U.S.-based position: In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Helaina is an Equal Opportunity Employer 
For more information, please contact careers@myhelaina.com