Sr Manager - Market Research (Oncology)
- Employer
- AbbVie
- Location
- Lake County, Illinois
- Start date
- Jun 11, 2022
View more
- Discipline
- Marketing, Market Research/Customer Experience, Science/R&D, Oncology
- Required Education
- Bachelors Degree
- Position Type
- Full time
- Hotbed
- BioMidwest, Best Places to Work
Job Details
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General Position Summary/Purpose:
The Sr Manager of Market Research will design, implement, manage, and analyze market research for one of AbbVie’s Oncology brands, in the designated therapeutic areas. The individual will derive insights from primary and secondary research, and partner with the commercial team to inform decision-making around brand strategies and tactics.
Key Accountabilities/Core Job Responsibilities:
- Act as market research expert and insight lead for designated therapeutic area.
- Build solid relationships and become a trusted thought partner to therapeutic area leadership, guide brand strategies and key initiatives based on superior, objective customer insights.
- Work collaboratively with key business partners to co-create and execute plans, eliminate redundancies, and ensure clear and consistent communication.
- Create, maintain, and ensure timely execution of the marketing research plans for the designated therapeutic area, driving alignment with brand strategy and adapting to evolving business needs.
- With manager support, develop presentations with concise, clear storylines, communicating key insights and recommendations while integrating data sources and existing team knowledge.
- Participate actively in the creative development process, informing the creative brief and creative concept development and assessment by representing the voice of the targeted customer.
- Maintain organizational knowledge on all insights and performance data generated relevant to the therapeutic area: including market and competitive trends, health care environmental influences and investment performance against various channels.
- Possess a curiosity and openness to new insight methodologies and a drive to expand the toolkit to better serve the business.
- Ensure all market research activities are conducted on time, within budget, and in accordance with financial and ethical compliance guidelines.
- Work with cross functional forecasting team to develop data-driven narrative for financial plans.
- Establish a positive and productive work environment by creating trust and respect within function and the business.
- Travel up to 15% time based on business need.
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Qualifications:
- BA or BS degree required. Advanced graduate degree preferred (MBA, MA, MS, PHD, PharmD).
- 6+ years of Market Research and Analytics experience, business development or strategic consulting, preferably in the pharmaceutical, biotech, or related industries.
- Strong interpersonal skills, excellent verbal, and written communication skills.
- Ability to analyze market research results, synthesize findings and present insights to stakeholders across different levels.
- Ability to effectively manage multiple priorities in a fast-paced, matrix environment with minimal oversight.
- High motivation, strong work-ethic and positive attitude while working under tight timelines.
- Possess a curiosity and openness to new insight methodologies and a drive to expand the toolkit to better serve the business.
- Expert knowledge of custom research methodologies. Hands-on experience managing market research projects and analyzing and drawing insights from both qualitative and quantitative data.
- Payer research or managed market experience is preferred.
- Oncology experience is preferred.
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Company
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.
Stock Symbol: ABBV
Stock Exchange: NYSE
- Website
- http://www.abbvie.com/
- Phone
- 1-800-255-5162
- Location
-
1 North Waukegan Road
North Chicago
Illinois
60064
US
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