Salesforce Marketing Cloud Developer

AbbVie US Commercial Organization is looking for a Salesforce Marketing Cloud (SFMC) Developer to develop and implement campaigns, projects, & solutions within its Marketing Technology stack, with a primary focus on SFMC. This position is in the Patient & Consumer Marketing, Marketing Activation team and will play a critical role in AbbVie’s digital transformation journey to rapidly deliver high quality omni-channel experiences to consumers & patients across the whole US brand portfolio.

This position reports directly to the Associate Director, Patient & Consumer Marketing, Marketing Activation, and will work across multiple cross-functional partners including marketing operations, SFMC operations/squads/pods teams, technical product owners, SFMC & Solution Architects, and relevant marketing organizations

The ideal candidate will have exceptional SFMC development expertise, innovative problem-solving abilities, incredible flexibility, and a keen drive to learn, achieve, and optimize. This role will support and lead many activities including but not limited to solution & technical design, platform development, campaign & platform configuration and QA, technical documentation, and campaign & capability deployment.

Responsibilities:

• Build, develop, launch, iterate, and improve existing or new SFMC campaigns or capabilities.
• Develop bespoke SFMC solutions leveraging platform SDKs, development tools, APIs, etc.
• Validate and implement new & in-flight campaign and capability solution/technical designs.
  • Identify technical design risks and develop creative solutions.
• Support audience creation and development with SFMC and other connected platforms.
• Create and execute test scripts and end to end testing.
• Debug and QA campaign and platform solutions; maintain and troubleshoot in-flight solutions.
• Provide rapid ad hoc campaign technical support for SFMC.
• Assist, as needed, in business requirement capture, grooming, and overall project documentation.
• Assist day-to-day platform governance, administration, and maintenance of the connected marketing activation platform.
• Collaboratively support SFMC data and reporting capabilities for key stakeholders.
• As it relates to SFMC and campaign deployment: support project management, scrum/delivery teams, and technical documentation.
• Activate marketing automation campaign metadata; standards / nomenclature / taxonomy, governance model and change management.
• Proactively recommend process improvements to optimize and grow the use of the platform.
• Support the delivery of marketing technology solutions.

• Bachelor’s Degree with 6 years’ experience; Master’s Degree with 5 years’ experience; PhD with 0 years’ experience.
• Work experience in the pharmaceutical industry, CPG, or other complex and/or regulated industries.
• Experience in CRM/Marketing campaign development and deployments.
• 2+ years of hands-on campaign deployment and/or platform development in SFMC with deep knowledge across multiple studios/modules, including:
  • Email Studio, Content Builder, Mobile Studio, Journey Builder, Audience Builder, Ad Studio, and Automation Studio.
• Intermediate/Advanced understanding of HTML, CSS, JavaScript, JSON, AMPscript, SSJS, and SQL and its utilization in SFMC.
• Intermediate/Advanced knowledge of email development design, best practices, and delivery. 
• Strong experience with SFMC integrations with Salesforce core and other relevant marketing and data platforms.
  • Experience with SOAP and REST based APIs is required.
• Understanding of data warehousing, integrations, and modeling.
• Experienced with agile, DevOps, and the systems development life cycle and other related IT methodologies.
• Understanding of interactive email development and AMP4Email.
• Knowledge of Salesforce product suite including Salesforce 1, Sales Cloud, Service Cloud, Marketing Cloud, Platform, and the App Exchange preferred.
• SFMC Certified preferred.
• Experience working with NodeJS, jQuery, Custom Content Block SDK, and Custom Journey Activities and Events preferred.