Manager, Marketing Operations - Meetings, Conventions, Exhibits and Events Lead

MANAGER, MARKETING OPERATIONS – MEETINGS, CONVENTIONS, EXHIBITS and EVENTS LEAD

Position Summary:

This position will be a work interchangeable position with time in South San Francisco HQ as needed and will report to the Director, Commercial Excellence. The purpose of this position is to:

• Provide the strategic as well as operational ownership of the planning and execution of national, regional and local level meetings, i.e. congresses, conventions, ad boards, commercial meetings, and other key GBT sponsored meetings
• Ensure all activities associated with congresses and key meetings, such as driving and gaining internal alignment and approval, ensuring approval of all materials via PRC or MLR as needed, scheduling, contracting, pre-con meetings, ordering and shipping of materials, regulatory walk-through, etc. are completed in an organized, timely and efficient manner
• Lead for remote and regional events and exhibits working with legal/compliance, field leadership, the exhibit portal, marketing and field operations on event execution
• Leverage in-depth knowledge of the meeting sourcing and contracting process to maximize GBT positioning and relationship with vendor partners
• OLP Speaker Bureau: Manage program vendor aligned to contract, liaise with field sales around vendor and program execution opportunities. Own training and communication strategy for day-to-day operations with field

Essential Duties and Responsibilities:

• Chair and lead cross-functional planning teams. Provide strategic guidance/recommendations to ensure congress elements and internal meeting planning are in alignment with medical affairs, brand and corporate goals; achieve consensus among cross functional team members regarding strategy/content and develop timelines, monitor status, maintain conference/events calendar and provide clear and comprehensive communications
• Serve as a point of contact and ensure partnership with agencies for the execution of the booth design/flow, structure, messaging hierarchy, visual/interactive elements, distribution materials, and on-site exhibit operations. Ensure training and compliance of all exhibit staff
• Develop an annual congress and events/meeting planning calendar and comprehensive budget
• Partner with and manage any meeting logistics agency(s) for all planning, travel, housing, registration, ancillary events, logistic communications, financial reconciliation and on-site logistic coordination, where applicable; be able to work with limited logistics agency partnerships where necessary complete the same imperatives
• Review, select and evaluate congresses (pre-post) to attend annually with the project leads, medical affairs leader and brand director leads
• Facilitate communication to ensure transparency and complete understanding of congress/meetings initiatives, as standard practice
• Conduct site inspections and select optimal venues to achieve business requirements for congresses and meetings
• Understand objectives and messaging across therapeutic areas; and gain alignment across senior leadership for the development of congress strategy matching with overall corporate priorities and objectives
• Evaluate and select providers of services according to customer requirements
• Execute congress strategy and oversee selected suppliers, as well as coordinate internal legal, regulatory and medical review of content and materials, to deliver a high quality and effective congress and meetings presence on time
• Ensure that the event is delivered within budget and defined metrics and evaluate return on objectives / investment
• Monitor and research industry trends and technologies, making appropriate recommendations to advance meetings strategy objectives
• Build and maintain relationships with professional healthcare and congress strategy associations and participate in association meetings
• Design, develop, implement, and maintain SOPs for congresses/meetings; continuously evaluate and evolve the meetings/events planning and execution processes and procedures to align with the growth of the business
• Focus on quality, consistency, flawless execution and financial competitiveness

Qualifications:

• 5-8+ years of relevant experience with congress and meeting/events planning experience, including strategic leadership, operational and logistics management of major events, ideally within the biopharma and/or healthcare industry
• BA/BS degree preferred
• Experience providing guidance to less experienced team members
• Experience with processes for plenary programs, symposia, and other national healthcare and professional events at major meetings
• Broader Marketing Operations (PRC, Print Production, Speaker Program Operations, etc.) experience is a plus
• Demonstrated collaboration cross-functionally and within the corporate hierarchy, to achieve objectives
• Excellent written and verbal interpersonal skills, providing highly effective, proactive communications to internal and external stakeholders; across all levels including senior management; PowerPoint expertise to communicate and maintain alignment
• Highly motivated self-starter with ability to perform within a fast-paced, dynamic environment, well organized with great attention to detail
• Demonstrated ability to influence change across diverse and cross-functional teams both as an individual contributor and a collaborative leader
• Manage complex projects simultaneously; proactively approach operational issues and recommend creative problem-solving solutions
• Deep understanding of the pharma industry, brand strategy, and the regulatory environment
• Budget and project management skills
• Ability to work independently and demonstrate leadership skills on project teams
• Prior experience managing others and 3rd party agencies
• Strong industry network with existing relationships with healthcare and convention associations
• Strong customer service skills and ability to work well under pressure
• Strong working knowledge of Microsoft Office
• Experience with the Hematology specialty is preferred, but not required
• Ability to travel up to 30% of the time domestically

 Fit with GBT culture:

• Ability to build strong relationships with co-workers of various backgrounds and expertise
• Ability to function at a high level in a team setting whether leading the group or acting as an individual contributor
• Values-based leadership consistent with GBT's Core Values
• Excitement about the vision and mission of GBT
• Flexibility
• Integrity

NOTE:  This position summary is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

The Company complies with all laws respecting equal employment opportunity and does not discriminate against applicants with regard to any protected characteristic as defined by federal, state, and local law.  This position may require you to work onsite or interact in person with customers of the Company and/or work onsite from time to time at the Company’s facilities.  The Company requires all employees working in its facilities (including attending in-person meetings and events) to be fully vaccinated from COVID-19 (except as required by applicable law).  Therefore, this position requires you to be fully vaccinated from COVID-19, subject to reasonable accommodations for a disability/medical condition or sincerely-held religious belief, and/or as otherwise required by applicable law.  The Company considers you fully vaccinated once 14 days have passed since you received either the second dose in a two-dose COVID-19 vaccine series or a single-dose COVID-19 vaccine. This position requires you to maintain a fully-vaccinated status against COVID-19, subject to reasonable accommodations required by applicable law. The vaccine must have been FDA approved, have emergency use authorization from the FDA, or, for persons fully vaccinated outside of the U.S., be listed for emergency use by the World Health Organization.