Brand Director, Established Product Marketing

Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .

This position is based in Northbrook, Illinois.

Purpose and Scope:

The Brand Director is the member of the Strategic Brand Marketing team for Established Products (Mirabegron), providing disease/indication-related insights into the strategy and managing brand lifecycle driving continuous growth of priority products. Main scope of this position is to collect and synthetize inputs from various internal and external stakeholders and reflect these insights into the brand strategies, develop/execute tactical operational plans, and coordinate lifecycle plans to maximize the value of priority products.

Essential Job Responsibilities:

Compliance:

• Embed Compliance Culture across all Regions of the business ensuring Integrity in Action is actively applied in all initiatives.

• Ensure Marketing Function strictly adopt a culture of ethics and compliance; leading by example and appropriately challenging non-compliance.

• Ensure adherence to Astellas policies relating to Ethics and Compliance standards and interactions with Healthcare Professionals (HCPs), Healthcare Organisations (HCOs) and Patient Organisations (POs).

Job Responsibilities:

• Under the leadership of the EPM Head participate at the cross functional co-creation process with prioritized countries by contributing to core campaign and KOL/advocacy messaging, and developing integrated global brand plans.

• Create tools and information repository of relevant and compliant global stakeholder information to avoid overlapping activities, and ensure broadly available organizational awareness.

• Synthesize scientific, patient & market insights and competitive findings, to prepare a holistic disease approach and/ or life-cycle management plans.

• Inform planning on potential new indications, develop TTP proposals with other functions, core messages and core communication platforms.

• Develop comprehensive launch plans in collaboration with other functions using the launch excellence framework. Participate in launch readiness reviews.

• Contribute to potential new indication forecasts together with market research.

• Together with market research build indication patient flow based on patient journey and HCP insight

• Under the leadership of the EPM Head contribute to cross-functional co-creation of go-to-market strategies for potential new indications.

• Uncover actionable patient, HCP and competitive insights, provide gap analysis and direction to market research in agreement with EPM Head.

• Co-develop internal and external stakeholder communications and engagement strategies with EPM Head and actively participate in executing it, e.g., by communicating with HCPs for advocacy and marketing strategies.

• Interact with Brand Managers of different brands, TA Leads of Commercial Divisions and Affiliates as well as external stakeholders (e.g., HCPs).

• Other such duties as may be reasonably required by the business.

Mandatory Compliance requirements

• To be aware of Astellas' Group Code of Conduct and associated policies and procedures and other applicable laws, codes and regulations.

• Clarify and seek guidance as required, and raise any concerns, in a timely manner, with relevant manager; which may include reference to the Ethics and Compliance Team and/or Ethics and Compliance Helpdesk.

• Undertake and comply with relevant mandatory Ethics and Compliance training and updates to maintain personal awareness; all training to be undertaken in a timely manner.

• Be aware of and comply with, the Astellas Way and Astellas Competences, in terms of expected values and behaviours, in addition to Astellas' HR policies, procedures and guidelines.

Qualifications:

Customer Focus:

• Fosters a culture where everything is done to enhance value to patients. Intentional about meeting/exceeding customer expectations (internal/external).

Strategic Orientation:

• Leads the strategic planning process to drive breakthrough initiatives that support Astellas' strategy.

• Strategic thinking skills to create a robust business case, analyse commercial and business information and devise strategy.

• Comprehensive understanding of corporate strategy, business administration, F&A, R&D and manufacturing technologies.

Innovation & Change:

• Acts as ambassador for change; able to embrace/persuade to secure sponsorship, commitment and innovation.

• Demonstrates thought leadership and an environment able to generate and harness new ideas and/or ways of working.

Results Orientation:

• Strong leadership presence; drives business practices that transform and enable high-performance teams to deliver sustainable results.

• Sound judgment, objectivity and decision making skills; overcomes set-backs/challenges. Creates a culture of personal and corporate accountability, addresses non-compliance.

• Flexibility and mental agility necessary to analyze complex problems and develop sound recommendation to mitigate functional/ business risk.

• IT literate; able to utilize MS Office and virtual collaboration tools, database, compliance systems/applications, online knowledge repositories etc.

Communication & Collaboration:

• Creates common purpose: seeks ideas, input. Challenges and facilitates robust solutions.

• Establishes strong network with diverse people/functions in multi-disciplinary settings and regions (EMEA, Americas, Japan and Asia).

• Ability to secure commitment from senior sponsors (local/international) and stakeholders (i.e. projects, budgets and resources).

• Strong presentation, communication, influencing and mgmt. reporting skills (compliance, qualitative/quantitative updates, risks/corrective action etc.) for diverse internal and/or external audience.

Developing & Inspiring:

• Proactively develops talent, coaches and empowers for success. Anticipates future skills, deployment and strategic resource planning.

• Experienced in managing within global virtual and matrix organization (indirect and functional reporting).

Working as One Astellas:

• Acts as an ambassador of ethics and compliance locally/internationally. Incorporates cross-cultural perspectives when addressing challenging situations.

• Respectful, natural coach. High integrity.

Required

• BS/BA in Business or related degree

• 10+ years experience in the pharmaceutical industry

• Strong sales and marketing experience in a major market

• TA experience

• Pharma sector experience with strong customer focus; in multi-disciplinary, matrix and cross-cultural settings.

• Track-record of leading planning process with excellent organisational and collaboration skills

• Proven compliance expertise; to understand and comply with industry laws and relevant regulations.

• Coaching and collaboration skills to interact with all levels of personnel to achieve shared goals.

• Demonstrable examples of ability to develop, coach and enable high performance teams and proactively promote best practice and knowledge sharing.

• Proven ability to influence, (appropriately) challenge and engage diverse senior stakeholders.

• Fluent in written and verbal business English

• Graduate or equivalent professional qualification and/or proven expertise.

Benefits:

• Medical, Dental and Vision Insurance

• Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down

• 401(k) match and annual company contribution

• Company paid life insurance

• Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions

• Long Term Incentive Plan for eligible positions

• Referral bonus program

Category Commercial Strategy

Astellas is committed to equality of opportunity in all aspects of employment. EOE including Disability/Protected Veterans