Sr Director Global Franchise Planning - Hybrid Role

CSL Behring
Summit, New Jersey
May 22, 2022
Pharm Country
Required Education
Bachelors Degree
Position Type
Full time
Job Description

HYBRID - This role is considered a hybrid position that is within a commutable driving distance to the Summit, New Jersey office to work onsite 1-2 days per week and attend occasional in person meetings / events as required.

Job Summary

The Sr. Director, Global Franchise Planning leads the design and implementation of global, cross-functional strategies for the entire Seqirus portfolio of commercialized products, inclusive of Cell-Culture (Flucelvax), Adjuvanted (Fluad and MF59), Egg-based (Afluria) and Pandemic platforms.  This role leads a team of Leaders and Contributors that focuses on key strategic Commercial needs for the organization, including: global franchise strategy, geographic presence/Market expansion, launches, life-cycle management, product positioning, pricing strategy, and more. The Sr. Director, Global Franchise Planning is a member of the Commercial Development Leadership Team and interfaces regularly with Commercial Leaders across the globe as well as cross-functional business heads in relevant functions, such as Regulatory, Legal, Medical Affairs, Business Development, Finance, Research & Development. 

Major Responsibilities

Global Franchise Strategy

  • Enhance and lead the development of the annual Integrated Franchise Plans. Socialize the plans across the organization to drive cross-functional implementation of on-strategy projects

  • Responsible for Leading the design of Seqirus’ global differentiation strategy, strategic imperatives, and cross-functional tactical plans to achieve commercial objectives

  • Develops global positioning for Seqirus portfolio

  • Develop, implement, and refine long term strategic pricing plan for commercialized products  

  • Lead the Commercial Development Team’s implementation of key strategic projects on annual basis

  • Accountable for the development and continuous improvement of Global Franchise claims and messages

  • Provides strategic input into forward thinking assessments, including Business Development activities, Long-Range Planning, and other key investment decisions

  • Develop and implement annual life-cycle management (LCM) strategies that allow for short- and long-term growth of Commercialized brands; Align these LCM strategies with Commercial Region heads as well as cross-functional leaders (R&D, Regulatory, and others)

  • Oversee the budgeting for the team and identify cost improvements/efficiencies where possible

  • Drive appropriate market research to close knowledge gaps, inform strategic direction, anticipate market needs

Influence with Commercial Regions  

  • Develop strategic plan for geographic presence (including market sequencing and expansion) for portfolio of products; Influence the organization in order to execute on the strategic plan

  • Leads team to develop customized portfolio positioning strategies for top Seqirus markets; Engage Regional Commercial Leadership to develop informed strategic plans

  • Collaborate with Pandemic team to develop strategic plan that allows for future growth while supporting Seqirus Seasonal business

  • Collaborate on major decisions with VP, Commercial Development and other Regional Leaders

  • Drives team to lead the planning and execution of key symposia and conferences

Cross-Functional & Team Leadership

  • Influences cross-functional Leaders to develop necessary tools (data generation, real-world evidence, regulatory licenses, etc.) to facilitate the implementation of the global franchise strategies

  • Maximize the utilization of all available clinical support for commercialized products  

  • Owns the global and local Medical Copy Clearance (MCC) policies and is responsible for continuous improvement of such policies; interfaces with key subject matter experts to align claims, messages and materials to our global franchise strategies

  • Is responsible for the design of a commercial strategy for Seqirus publications; Aligns strategy with Medical Affairs and R&D to assure Seqirus maximizes the benefits from all publications

  • Provide strategic oversight and vision for initiatives that improve and create value for Seqirus

  • Utilize Market and Competitive Intelligence to inform strategic direction

  • Present strategic plans and other relevant items of importance to Senior Management, including Seqirus Leadership Team

  • Assure appropriate training and development of personnel

Minimum Qualifications

  • Bachelor of Science required, with MBA or MS (Pharmaceutical or basic sciences) preferred

  • Minimum 12 years of experience in the pharmaceutical industry, including at least 8 years of experience in one of the various pharmaceutical functions, e.g. commercial, sales, or marketing, preferably within vaccines

  • Minimum 7 years of experience in managing personnel, project management, leading cross-functional global team’s

  • Experience in growing established products, particularly across regions or through global capacity

  • Intercultural experience and ability to lead in a complex and rapidly changing business environment, preferably 7+ years

  • Strong interpersonal communication and negotiation skills with the ability to lead cross-functional teams in a global environment

  • Strong knowledge of business processes within pharmaceutical industry, e.g. forecasting, strategic planning, budgeting, project management, etc..

  • Proficiency in MS Excel and PowerPoint and other Microsoft applications.

About Us

Our Benefits

Seqirus is committed to attracting and retaining world-class employees who are valued for their contributions to achieving business objectives. Learn more about some of the benefits you can participate in when you join Seqirus.

About Seqirus

Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world, Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about Seqirus.

We want Seqirus to reflect the world around us

As a global organisation with employees in 35+ countries, CSL embraces diversity, equity and inclusion. Learn more about Diversity, Equity & Inclusion at Seqirus.

Do work that matters at Seqirus!