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Assistant Director, Oncology Marketing

Employer
Astellas Pharma US, Inc.
Location
Northbrook, Illinois
Start date
May 20, 2022

View more

Discipline
Science/R&D, Oncology
Required Education
Bachelors Degree
Position Type
Full time
Hotbed
BioMidwest, Best Places to Work

Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .

This position is based in Northbrook, Illinois. Remote work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in remote work are encouraged to apply.

Purpose and Scope:

The Assistant Director of Health Care Provider (HCP) Promotion for XTANDI will be a key member of the brand team. The successful candidate will be responsible for leading the development and ongoing refinement of the core HCP promotional strategy and messaging based on market knowledge, customer insights, and brand strategy. The candidate will also work across the organization in the development of the promotional strategy for new indications, promotional campaigns and lead key strategic drivers such as market segmentation. This role will also be a critical in delivering and executing against brand strategies via the sales force. The candidate will work in close collaboration with Sales Leadership and Operations, Sales Training, Market Research, Regulatory, Legal, Medical Affairs, Global Brand Marketing, other members of the brand team (including our collaboration partner), and external agencies.

Essential Job Responsibilities:

  • Lead the development of the HCP promotional strategy for new indications, disease education activities and the execution of messaging and tactics to drive market share growth and achieving sales targets. Measure effectiveness on an ongoing basis and recommend & implement changes accordingly.

  • Work cross-functionally to drive the HCP strategy and tactics through close collaboration with global marketing, insights and analytics, and the collaboration partner.

  • Develop strong relationships with sales leadership and operations to align on objectives, planning and execution.

  • Ensure that materials and programs are highly effective and compliant by owning projects through the Medical, Legal and Regulatory review process.

  • Collaborate with market research on the design and assessment of brand projects; leverage and share insights to improve tactics.

  • Serve as the primary lead with outside agencies in the following capacities: Strategy and tactical planning, project estimate development, time management, and execution of projects, and assuring consistency with product positioning, brand guidelines, Astellas goals, direction, and ethics.

  • Lead the development of the annual brand and tactical plan for HCP promotion. 8. Ensure all work is completed in an ethical and compliant manner.

Organizational Context:

This individual will report to the Promotional Strategy Director, XTANDI Marketing. This position does not have any direct reports, but will need to fully develop working relationships with external partners and internal colleagues from other departments (including global, market research, legal, and regulatory). More frequent contact and collaboration with Executive Director and VP levels will begin at this level. This role requires high levels of collaboration for success and will need to be consistently demonstrated through the sharing of ideas that leads to creative solutions.

Internal Stakeholders

Brand team members Health Systems / VSAS Sales Leadership / Operations / Field teams Global Marketing Medical, Legal, Regulatory

External Stakeholders

Agencies and vendors Partner company

Qualifications:

Required

  • Bachelor's degree

  • 10 plus years of related, relevant experience (i.e., marketing, sales, sales training, market research, etc.).

  • Strong communication and interpersonal skills. Proven ability to use analytical skills and critical thinking to diagnose business issues and adjust plans accordingly.

  • Ability to create, implement and iterate impactful action plans, tactics and programs with clear and measurable outcomes to the business and the customer.

  • Strong project management skills with the ability to proactively manage competing priorities.

  • Ability to present complex issues to higher level management and contribute to high level presentations and discussions is a must.

  • Experience owning projects through the Medical, Legal and Regulatory review process, preferably for a partnered product.

  • Ability to travel up to 15%.

Preferred

  • MBA degree or other related graduate-level degree

  • Oncology and Urology experience, including experience in prostate cancer

  • Pharmaceutical sales experience

  • Experience working in a partnership / co-promotion

  • Experience in support of a launch

Benefits:

  • Medical, Dental and Vision Insurance

  • Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down

  • 401(k) match and annual company contribution

  • Company paid life insurance

  • Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions

  • Long Term Incentive Plan for eligible positions

  • Referral bonus program

Category Marketing

Astellas is committed to equality of opportunity in all aspects of employment. EOE including Disability/Protected Veterans

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