Agency Operations and Content Planning Lead

ROLE SUMMARY

In keeping with Pfizer’s purpose to deliver breakthroughs that change patients’ lives, Biopharma Operations is preparing and enabling our Commercial and Medical organizations for a new go to market (GTM) model. A critical enabler of this organizational strategy is the transformation of our omnichannel content service delivery model. As a result, Biopharma Operations is bolstering our core content capabilities to achieve PBG’s aggressive growth ambitions at Global scale.

Within Biopharma Operations, the Content and Channel Operations teams drive operational excellence and continuous improvements via horizontal services that address key needs facing our organization. These services underpin the ability for Pfizer’s content creators, agency partners and MLR stakeholders to operate in a complex, yet dynamic content operations landscape in an efficient, agile, and coordinated way.

For this newly created role, we are seeking a seasoned content expert with a growth mindset to build and drive a world-class agency operation and content planning capability. The ideal candidate will have a blend of breadth and depth of experiences that create sustainable foundations for content operations and be a thought leader who excels at inspiring teams to rally around valuable new approaches to improve a diverse and dynamic body of high impact content services.

This leader will communicate in a clear and influential way and provide a vision and forward-looking operational strategies that inspire teams and effectively influence strategic investments, roadmaps, and business processes to drive innovation and improve the horizontal underpinnings of our constantly evolving content operations landscape. They will play a key role in elevating content operations to our next stage of growth and operational maturity, thereby setting up the org for future success.

ROLE RESPONSIBILITIES:

• Set the vision for an industry-leading agency operations and content planning capability to ensure cutting-edge approaches to content at Pfizer.
• Build networks with external agencies to maximize engagement and define scalable enablement programs that drive awareness of agency solutions and best practices across the marketing and medical community.
• Define needs of external and internal agency partners to operate in an omnichannel, modular and agile world informing future operating model and content operations service evolution.
• Chair and coordinate Content Advisory & Innovation Boards with External Agencies, linking key business and operational stakeholders together to ensure effective input for evolution of processes and service lines.
• Ensure external agency adherence to Pfizer’s ways of working with content, inclusive of communicating, adopting and adhering to all content standards, policies, processes and tools.
• Develop internal and external reporting mechanisms and dashboards for agency operational performance accountability.
• Monitor and enforce external agency adoption of Pfizer’s (or their own) Tier 2 creative and production resources driving cost avoidance or savings opportunities for Pfizer.
• Manage the external agency POC program to simplify onboarding with external agencies, access to Pfizer’s platforms/systems and assignment of required trainings.
• Monitor agency adoption of CANVAS driving significant reductions in external agency costs year over year, while uncovering key barriers to adoption.
• Operationalize plans to expand and scale new Content Operations service offerings in support of BM 3.3. objectives (i.e. 3rd Party syndicated content, Patient Health Literacy Standards, AVStudio, Content demand planning, Modular content business rule management, and agile co-creation facilitation support).
• Operationalize a connected content demand planning and intake process to inform operational workflows, content volumes, and resource capacity planning downstream.
• Optimize the US 3rd party syndicated content and patient health literacy standards process and evaluate scale for rest of the world.
• Identify unification strategies and drive marketing and medical adoption of Pfizer’s in-house creative, adaptation and production services (i.e. Content Factory, AVStudio and Creative Lab) yielding significant reductions in external agency costs year over year.
• Operationalize modular and agile co-creation and business rule management processes with external and internal agency partners.
• Manage and oversee various delivery approaches and strategic vendors to scale and deliver global services that result in benefits to the business across cost, convenience, quality and speed of delivery.
• Centralize all program and stakeholder communications, onboarding and knowledge management across Content and Channel operations services to Marketing, Medical, MLR and Agency Partners and define a process to centralize and maintain all content standards at Pfizer Globally.
• Proactively engage across HCP & Patient Engagement Enablement (HPEE), Procurement, Biopharma Ops Partners (BOPs), Medical Ops Partners (MOPs), Bold Moves Team, Learning & Development, Pfizer Digital and others to identify and implement optimal solutions that are aligned with business priorities.
• Consistent with Pfizer’s Agile methodology, as this work evolves, priorities change, and needs arise, this individual will need to flex across several content areas to support/drive the work. This will be a fast-paced, networked, and collaborative operating environment and we are looking for smart, open, organized and coachable colleague with relevant digital and operational experience and the ability to navigate the organization and get things done.

BASIC QUALIFICATIONS

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

• BA Required; MBA or equivalent Master’s-level education preferred
• 15+ years of commercial experience, preferably in marketing, agency, operations and/or supply chain consultancy
• Extensive leadership experience including leading a team or influencing without authority
• Extensive experience working with matrix teams and different markets that span various cultures, languages, and time zones
• Fluency in English required
• Proven track record of delivering business performance and leading innovation/transformation
• Ability to work in ambiguous situations
• Excellent motivator, communicator and presentation skills
• Understand the content development lifecycle with familiarity how agencies operate
• Experience working in agile or scrum-based teams highly regarded.

Other Job Details:

Last Date to Apply for Job: May 25th, 2022

Additional Location Information: New York, NY; Collegeville, PA; US - Remote: Europe - Remote

#LI-PFE

Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment. As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.