Associate Director, Customer Marketing - Retail - HYBRID Role

HYBRID Work Arrangement - This role is considered a hybrid position that is within a commutable driving distance to our Summit, New Jersey office to work onsite 1-2 days per week and attend occasional in person meetings / events as required.

Seqirus is building a new customer marketing team focused on health systems, pediatricians and retail pharmacy customer segments.  Each of these customer segments are growth drivers for helping Seqirus achieve its 2030 strategy.  This team will play a critical role in leading the organization to better understanding who these customers are and how Seqirus can best implement its differentiation strategy within each.

Areas of focus for this role are: National and Regional Retail Pharmacies, Wholesalers & Distributors

Job Summary:

As the customer ambassador, the Associate Director, US Customer Marketing leads the execution of the channel strategy and drives the development of the customer strategic plans for the assigned customer within the Commercial Operations – North America organization. In addition, this role is responsible for conducting extensive investigation and analysis to identify solutions which enable customers within the defined customer segment to achieve their flu immunization campaign goals. In collaboration with the Sr. Director of Marketing and Director of US Customer Marketing, the incumbent proactively engages and collaborates with a cross-functional team, which includes but is not limited to: Brand Marketing, Sales, Market Access, Medical Affairs, Finance, Regulatory Affairs, Legal, Health Economics, Policy, I&T, Comms and Training in the development of a customer’s known and unknown needs, customer influence and journey maps, and the execution of the customer plans for the US market. 

Major Responsibilities:

Develop, lead, and execute the specified customer strategy

• Owns and drives the customer segment planning process for the given customer segment (Objectives/Tactics) to shape near and long-term customer segment direction

• Responsible for the definition, identification, and implementation of marketing strategies and programs for large and complex project initiatives

• Develop deep market insights on the market, competitors and a customer’s known and unknown pain points to make recommendations and decisions for optimal customer segment management to drive sales, pull through and retention.

• Lead development of customer segment decision making process; customer journey and influence mapping.

• Owns management and communication of customer segment forecast

Collaborate with key internal and external stakeholders to ensure strategies and tactics are linked to the achievement of customer segment objectives

• Collaborate with internal stakeholders to ensure cross-functional execution of customer segment strategy with all US key stakeholders, including sales, brand marketing, customer operations, market access, medical affairs, policy, communications, Health Economics, regulatory, legal, and compliance.

• Be the customer champion and effectively communicate customer segment strategy outside of own functional area to gain alignment

• Engage in consistent, effective communication with the sales team to ensure customer requirements and market opportunities are captured in the annual strategic planning process

• Collaborate with sales team to monitor competitive intelligence and competitor activities, and make appropriate recommendations, as needed

• Collaborate with Market Research colleagues to conduct primary and secondary market research

• Partner with Sales Force Effectiveness to perform in-depth analyses to gain deep insights into our customers and to drive training across the organization

Own specified customer segment message development and drive brand awareness to advance our differentiation strategy

• Routinely assess specified customer segment known and unknown pain points and identifies immunization and business solutions that support the customer’s objectives.

• Develop compelling narratives in partnership with key stakeholders across the enterprise to maximize impact within evolving flu vaccine landscape; not only developing but executing and assuring message fluency through engagement with sales training and sales leadership. The role of the customer leader does not end with development but persists through the life of the message.

• Participates in the development and execution of the strategy of our flu360 customer experience brand within a specified customer segment.

• Developing marketing tools/resources and advancing them efficiently through the formal medical and regulatory approval process

• Analyze the effectiveness of marketing initiatives and recommend optimizations

Minimum Qualifications:

• Bachelors' Degree in business/marketing, life sciences or healthcare discipline; MBA or other graduate degree preferred

• 8+ years healthcare experience with 5+ years' commercial marketing experience in pharmaceutical/ biotech or relevant industry

• Experience in a range of sales, marketing, sales training and commercial roles in the life sciences businesses

Our Benefits

Seqirus is committed to attracting and retaining world-class employees who are valued for their contributions to achieving business objectives. Learn more about some of the benefits you can participate in when you join Seqirus.

Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world, Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about Seqirus.

As a global organisation with employees in 35+ countries, CSL embraces diversity, equity and inclusion. Learn more about Diversity, Equity & Inclusion at Seqirus.